Guide to Cross-Channel Remarketing Campaigns [Guide]
Cross-channel remarketing is a process of sending strategic communications across multiple channels to people who have previously interacted with your brand based on their actions.
Search Engine Journal contributor Brian Frederick has published ‘Cross-Channel Remarketing Campaigns: A Complete Guide’.
Citing the advantages of cross-channel remarketing, he says, “There are several advantages to using cross-channel remarketing.
First, it lets you create and implement a more comprehensive and consistent message, which leads to more seamless brand impressions.
It breaks down silos between product, sales, and marketing, facilitating movement through the sales funnel while simultaneously building stronger connections.
And on top of this, it works. Cross-channel remarketing gives you measurable results, no matter what industry you’re in.”
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