A strong and transparent relationship with your customers can help you strengthen the trust factor resulting in better sales. Merkle contributor Jill Hartling has shared six steps to building better marketing and IT relationship. She says, “Although it can seem frustrating, there are steps that can be taken to help ensure that the product delivered meets stakeholder needs and avoids costly revisions. Six Steps to Better Outcomes 1. Build your partnerships. Relationships are important throughout an organization but are even more vital when it comes to the volley between marketing and IT.... [...]