B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. IMPACT’s Ramona Sukhraj has published an article featuring 15 B2B content marketing examples . She says, “If you’re just getting started with B2B content marketing, it’s helpful to look at some of the best in the business to learn how to implement the tactics well. At IMPACT, I’ve been doing this for more than a decade and seen hundreds of other companies rise to the occasion... [...]

It took a pandemic to get some companies to finally pay attention to the power of content marketing. That’s one of the key findings from new research from the Content Marketing Institute and MarketingProfs. Content Marketing Institute is hosting a webinar ‘2022 B2B Content Marketing: The Sleeping Giant Awakes’ on Wednesday, October 20, 2021, at 2.00 pm ET. The CMI team says, “Join us for a discussion about the findings along with insights to prepare for 2022. A few key stats that we’ll be discussing: 67% of content marketers said their team was asked to do more with the... [...]

It took a pandemic to get some companies to finally pay attention to the power of content marketing. That’s one of the key findings from new research from the Content Marketing Institute and MarketingProfs. Content Marketing Institute is hosting a webinar ‘2022 B2B Content Marketing: The Sleeping Giant Awakes’ on Wednesday, October 20, 2021, at 2.00 pm ET. The CMI team says, “Join us for a discussion about the findings along with insights to prepare for 2022. A few key stats that we’ll be discussing: 67% of content marketers said their team was asked to do more with the... [...]

B2B (business-2-business) content marketing refers to the  creation and promotion of content that appeals to businesses that are your target customers. Ahrefs contributor Si Quan Ong has published an article highlighting seven successful examples of B2B content marketing. Quan Ong says, “In this post, we’ll share some inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. Shopify’s Free Tools Ahrefs’ Blog Slidebean’s YouTube Channel MeetEdgar’s Podcast Strategy First Round — The Review Kinsta’s Blog YouGov’s Blog Shopify... [...]