B2B (business-2-business) content marketing refers to the  creation and promotion of content that appeals to businesses that are your target customers.

Ahrefs contributor Si Quan Ong has published an article highlighting seven successful examples of B2B content marketing.

Quan Ong says, “In this post, we’ll share some inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success.

  1. Shopify’s Free Tools
  2. Ahrefs’ Blog
  3. Slidebean’s YouTube Channel
  4. MeetEdgar’s Podcast Strategy
  5. First Round — The Review
  6. Kinsta’s Blog
  7. YouGov’s Blog

Shopify is an ecommerce platform that helps businesses sell online. As of June 2019, more than 800,000 companies use the Shopify platform.

Why are they doing so well?

According to their Senior Global Content Marketing Lead, Mark Macdonald, Shopify has invested heavily in content marketing since the beginning”.

What is B2B Content Marketing? 7 Successful Examples


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