B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales.

IMPACT’s Ramona Sukhraj has published an article featuring 15 B2B content marketing examples .

She says, “If you’re just getting started with B2B content marketing, it’s helpful to look at some of the best in the business to learn how to implement the tactics well. At IMPACT, I’ve been doing this for more than a decade and seen hundreds of other companies rise to the occasion as well.

That said, in this article, I’ll share:

  • 15 companies doing B2B content marketing well
  • Why they are great examples
  • What you can learn from them

1. Zendesk

Zendesk is a service-focused software company offering tools like online help desks, FAQ knowledge bases, forums, and live chat to other businesses across a variety of industries. Their tools help users offer better customer service and also enable their own customers to troubleshoot common issues without additional guidance.”

15 B2B Content Marketing Examples That Crush The Competition

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