The latest post on ‘Mashable’ is titled “Messaging Wars: Vine vs. Instagram, Facebook, Twitter, Snapchat”. Kurt Wagner says, “It’s been hard to ignore the meteoric rise of the private messaging industry over the past two months. First came Facebook’s jaw-dropping $16 billion purchase of standalone messaging service WhatsApp in February. Chat app Viber was acquired by Rakuten for $900 million. Then messaging startup Tango raised $280 million in March, a funding round that valued the company at more than $1 billion, according to Forbes. So it’s no surprise... [...]

The latest post on ‘Mashable’ is titled “Google to Launch Android TV, Report Says”. Samantha Murphy Kelly says, “Just a few days after Amazon unveiled the Fire TV, Google will reportedly launch its own set-top box. The Mountain View, Calif. company is close to debuting Android TV, an Android-powered platform that will compete directly with the Fire TV, Apple TV and Roku. Google will still sell its Chromecast device, a $35 dongle that plugs into any HDTV to let you watch online videos from your tablet, smartphone or computer, according to The Verge. Video app providers... [...]

The latest post on ‘Mashable’ is titled “Vine Releases Private Messaging Feature”. Kurt Wagner says, “Vine released a new private messaging feature Thursday. Users can now send video and text messages to one another through the app. Users can record a video message, add text, and send it to those in their Vine network, as well as those in their phone’s address book. Messages sent to multiple users at one time will result in multiple 1-to-1 conversations, according to the company’s blog, so it does not appear the messaging feature supports group messages at this... [...]

The latest post on ‘Mashable’ is titled “What’s the Deal With Facebook’s Privacy Dinosaur?”. Kurt Wagner says, “If you’ve posted to Facebook recently, you may have noticed a new graphic with a prehistoric twist: the privacy dinosaur. The company is testing a pop-up reminder that encourages users to pay attention to who they’re sharing with on its platform, and the privacy dinosaur — a blue laptop-wielding cartoon dinosaur — accompanies the message“. What’s the Deal With Facebook’s Privacy Dinosaur? Mashable.com  [...]

The latest post on ‘Mashable’ is titled “Facebook Still Dominates on Mobile, But Its Lead Has Declined”. Seth Fiegerman says, “Facebook continues to dominate on iOS and Android, by time spent, but its lead has slipped slightly. The average U.S. user spent an average of 2 hours and 42 minutes per day on mobile devices in the first three months of this year, according to new data from Flurry, an app analytics service. Facebook and Instagram, which it acquired in 2012, accounted for 17% of that time. That puts Facebook firmly in the lead in the mobile space, but its share of time... [...]

The latest post on ‘Mashable’ is titled “Who Is the Average Gmail User?”. Yohana Desta says, “Gmail, the popular email service hosted by Google, turns 10 years old on Tuesday. By 2012, it reached 425 million active global users, making it today’s most in-demand email service. And it’s only climbing upward, now estimated to have more than 500 million active accounts. But who is the average Gmail user? Google will occasionally share background data, but does not share specific statistics about its users (when reached by Mashable, Google reps declined to share metric... [...]

The latest post on ‘Mashable’ is titled “Report: Google+ Brand Posts Get Twice the Engagement of Tweets”. Todd Wasserman says, “We’ve all heard the claims that Google+ is a ghost town and that the network’s population is artificially inflated, but a Forrester Research analyst says marketers are crazy to ignore it. The analyst, Nate Elliott, based his assertion on a study of 60,000 online adults in the United States. The report found that 22% of those adults had visited Google+ within the last month. “That’s the same number who told us they use Twitter,... [...]

The latest post on ‘Mashable’ is titled “30% of U.S. Adults Use Facebook for News, Study Says”. Matt Petronzio says, “Social media permeates everything we do, so it’s no surprise that it’s also changing the way we consume news. A new study from Pew Research shows that out of the 64% of American adults who useFacebook, nearly half (30%) use the social network to keep up with news. On YouTube, 10% of U.S. adults use the video platform to get news, while only 8% look for news on Twitter“. 30% of U.S. Adults Use Facebook for News, Study Says Mashable.com  [...]

The latest post on ‘Mashable’ is titled “Better, Not More: 3 Ways to Maximize Email Marketing Data”. Kara Trivunovic says, “The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers. While the vast majority of subscribers — some estimate as high as 80% — admittedly subscribe to email... [...]

The latest post on ‘Mashable’ is titled “Successful Brands Don’t Care About Sales on Twitter”. Matt Petronzio says, “Social-savvy brands have been using Twitter to engage with fans and followers for years, but since we know most of them aren’t advertising, what are they using the service for? According to a recent Social Media Marketing University survey of more than 1,000 marketing professionals in the U.S., brands are mostly using Twitter to spread brand awareness. Surprisingly, driving sales is not nearly as important to marketers. The following chart, created... [...]