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Every year, with the passing of time and launches of new platforms to be used for marketing, we face newer challenges. For example, when Instagram was new, it was a known fact that it can enhance the promotional tasks but what would be the right way to utilize the platform was a question. To help marketers cope with the changes they have been seeing... [Read more]

If you want to create ebook covers that dazzle potential customers, take a look at Pixel Studio FX 3.0. Clearly, its creator, Richard Madison knows how to create good covers. When you see them here, you will agree. No surprise, though; he has been doing it for years with each version of his software more comprehensive than the last. Today, he includes... [Read more]

A sales pitch is the point where salespersons try to encourage their audience to make a purchase. It is a point of persuading the customers for generating sales. HubSpot columnist Emma Brudner has shared six types of sales pitches that can help marketers and salespersons strengthen their sales. Brudner says, “Translate your product or service’s... [Read more]

HubSpot’s Allie Decker has published the Guide to Marketing Trends in 2018 highlighting  the most important marketing trends of 2018. The guide focuses on general marketing trends, content marketing trends, search marketing trends and technology in marketing trends. Decker says, “Marketing refers to a wide range of activities that promote... [Read more]

When it comes to extraordinary success in the tech industry, we think of Apple as an outstanding brand. With its innovative products the company has become first company to reach $1 trillion in stock market value. Entrepreneur contributor Gregg Schwartz has shared four marketing and lead generation lessons from Apple. Schwartz says, “Here are... [Read more]

Personalization is the key to getting the attention of your prospects and turn them into customers. It also helps you strengthen communication with them which can result in to better customer loyalty. Entrepreneur contributor Toby Nwazor has shared three lessons from Adidas’s use of personalized content at the Boston Marathon. Nwazor says, “Adidas... [Read more]

Digital Marketing Depot is hosting a webinar on ‘Ramp Up Your Amazon Ad Game: 5 tips for success’ on Thursday, August 23 at 1.00 pm EDT. The DMD team says, “Amazon has now emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase... [Read more]

To make any for of marketing you have to put in your best efforts and such is the case with influencer marketing. With right targeting strategies you can get most out of it. Entrepreneur contributor Deep Patel has shared twenty-one tips to help marketers get best results while using influencer marketing. Patel says, “Here is a collection of 25... [Read more]

The Entrepreneur magazine team has published a video on ‘How to Get the Right Customers for Your Business’ featuring marketing coach Dean Holland. Entrepreneur team says, “Dean Holland was a successful internet marketing coach making hundreds of thousands a month, but something was missing. In this interview, he tells Emily Richett how... [Read more]

Getting people to interact with your content is the ultimate aim when it comes to content creation and marketing. You need to make it fit into the requirements of your target audience. Content Marketing Institute columnist Julia McCoy has shared four ways marketers can make people read ther content in detail. McCoy says, “Getting people to click... [Read more]

Copyblogger’s Stefanie Flaxman has shared a 12-step publishing checklist to help bloggers improve their blog performance. This checklist is aims to share the important things that the bloggers should be doing on their way to blogging. Flaxman says, “Let’s look at 12 important steps meticulous bloggers consistently follow when they produce... [Read more]

Digital Marketing Depot is hosting a webinar on ‘5000+ Martech Tools: What’s a marketer to do?’ on Tuesday, August 21 at 1.00 pm EDT. The DMD team says, “You’ve seen the martech landscape graphic with 5000+ logos. You’re adept at marketing automation, data crunching, and multi-channel campaign analysis. You (think you) know... [Read more]