Latest News

Digital Marketing Depot is hosting a webinar on ‘Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!’ on  Thursday, September 06, 2018 at 1.00 pm EDT. The DMD team says, “In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure... [Read more]

The Entrepreneur magazine team has shared a video featuring Erik Huberman on ‘How This One Audience Behavior Dramatically Affects Your Digital Marketing’. Entrepreneur team says, “In this video, Entrepreneur Network partner Business Rockstars talks with Erik Huberman about the new online behaviors of customers, including increased... [Read more]

Personalization is the key to achieving success in email marketing. It puts you in close contact with the subscribers and improves the chances of conversion. Econsultancy’s Mike Austin has shared an useful article highlighting the ways to improve your email personalization efforts. Austin says, “A good first step to become more targeted... [Read more]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘SEO Negotiation: How to Ace the Business Side of SEO’. The MOZ team says, “SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our... [Read more]

The Entrepreneur magazine team has shared a video featuring Erik Siu on ‘Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers’. Entrepreneur team says, “In this third episode of his series Leveling Up, Entrepreneur Network partner Eric Siu continues his conversation with Andy Mackensen, the... [Read more]

When it comes to digital marketing, to succeed, businesses need to leverage all available content platforms. And email marketing is central to that effort because, unlike social media platforms where your message can be viewed fleetingly in the newsfeed, your email message gets delivered directly to your target audience’s inbox. As a result, if they... [Read more]

Instagram Stories has added an altogether new dimension to the Instagram marketing domain. This feature helps you connect with the users and promote your brands – closely. HubSpot’s Caroline Forsey has shared some useful tips on how you can use Stickers to improve the performance of Instagram Stories. Forsey says, Forsey says, “With... [Read more]

HubSpot’s Sophia Bernazzani has published a guide to ‘Customer Loyalty’. Talking about the guide, Bernazzani says, “Customer loyalty is something that all companies should aspire to simply by virtue of their existence: The point of starting a for-profit company is to attract and keep happy customers who buy your products to... [Read more]

The eMarketer team has hosting a webinar on ‘Best Practices for Local Area Marketing Revealed’ Tuesday, September 11, 2018. The eMarketer team says, “eMarketer is pleased to moderate a special presentation with Catherine Josef, project manager at Starwood Hotels & Resorts Worldwide and Ted Lesher, managing director of BrandMaker.... [Read more]

With billions of users, Facebook can be the online marketer’s best friend. It lets you target people with pinpoint accuracy by using with all the targeting options it offers you. If you aren’t getting good results with your Facebook ads, you may be running into a common problem: People may close your landing page within the first 4 seconds... [Read more]

Econsultancy columnist Greg Randall has shared six ingredients that can make a loyalty program successful. Randall says, “I recently wrote about how a successful loyalty scheme must offer more than just pricing discounts. But what else defines a successful loyalty scheme? 1.  “KISS” – keep it super simple: The ease in which customers... [Read more]

Staying connected with the customers is a very much requires and every organization has realized it now. Stronger relations with your customers can result into an improved performance for your organization. When it comes to ecommerce, there is a need to keep your customers base updated on the products you are launching and also in terms of the continuous... [Read more]