When it comes to extraordinary success in the tech industry, we think of Apple as an outstanding brand. With its innovative products the company has become first company to reach $1 trillion in stock market value.

Entrepreneur contributor Gregg Schwartz has shared four marketing and lead generation lessons from Apple.

Schwartz says, “Here are a few of the key lessons from the success of the world’s first trillion-dollar company:

1. Innovation is an ideal.

Apple has become an iconic company because of their culture of innovation. Starting with Steve Jobs and his visionary strategies for the company, and the “Think Different” ad campaigns, Apple sought to identify itself as being a company for iconoclasts and people who aren’t afraid to defy the conventional wisdom. Every company nowadays wants to think of itself as an innovative company with the restless ambition and scrappy culture of a tech startup. Apple helped to popularize these concepts and create this new ideal for corporate America.

Of course, not every company can invent the next iPhone, but what if you could bring some of the spirit of Apple’s innovation into your own business? Re-imagine your existing processes, take a risk on a new product, challenge your employees to be artists in residence, not just workers on an assembly line. If Apple can inspire lots of other companies to be more creatively ambitious, that will be a good thing for the world”.

Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company

Entrepreneur

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