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Cosette Jarrett says, “Whether you’ve been in the digital PR biz for years, or you’re a recent grad starting your first job, you stand to benefit from a few tips for building and maintaining valuable relationships with influencers at target publications. That’s why I’ve teamed up with my digital PR team at Clearlink to compile a list... [Read more]

Demian Farnworth says, “Millennials … you’ve got to love them. Particularly when it comes to their devotion to checking their email. According to an August 2015 survey on email by Adobe, Millennials are the age group most likely to check their email: From bed (70 percent) From the bathroom (57 percent) While driving (27 percent) That’s a... [Read more]

Ginny Marvin says, “Google’s announcement that it would no longer accept advertising promoting payday and high-interest loans earlier this week was followed by news from Microsoft that Bing Ads will no longer accept any ads from third-party tech support services. The two companies said the moves were to protect consumers from “deceptive or... [Read more]

Patricio Robles says, “At its digital Newfronts event last week, Google’s YouTube announced a new ad offering that it hopes will give advertisers the ability to take advantage of viral videos. Breakout Videos is part of Google Preferred, which launched in 2014 and gives advertisers access to inventory from YouTube’s most popular channels... [Read more]

Nathan Gotch says, “Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Keep the following fact in your mind as you read this article: When users don’t like your website, Google doesn’t like your website. So, the goal of technical SEO is make the user... [Read more]

Fergal Glynn says, “When it comes to sales and marketing success, there’s no one-size-fits-all solution, but that doesn’t mean you have to reinvent the wheel, either. Taking cues from thought leaders and organizations who have implemented streamlined, impactful sales methodologies and fine-tuned their strategies to achieve incredible success... [Read more]

Ian Jacobs says, “As Francis Bacon wrote in 1625, “If the mountain will not come to Muhammad, then Muhammad must go to the mountain.” Although he did not write this with Facebook Messenger or customer service in mind, the meaning still applies. If customers will not come to your business, your business must go to the customers. In 2016, customer... [Read more]

Lindsay Kolowich says, “There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts. But it’s probably just a last ditch effort since, although there’s much talk... [Read more]

Nikki Gilliland says, “Dominic Collins knows a thing or two about the power of new technology. And the good news is he’s one of the speakers at this year’s Future of Digital Marketing event, where he’ll be giving an insight into why marketers need to care about virtual reality. As Senior Consultant at Jaunt – a virtual reality... [Read more]

Tamar Weinberg says, “Affiliates are about to love Pinterest once again. Fifteen months ago, Pinterest banned affiliate links from the image social network, citing issues about poor user experience. Too many variables, such as broken images, spam images and bad redirects were destroying the excitement on the site, so an executive decision was... [Read more]

Charlene Ditch says, “Ever dreamed of going to MozCon and imagined yourself watching Dr. Pete’s talk, taking photos with Roger, and giving Rand a fist bump? Or maybe you’ve always gone to MozCon and just can’t budget it this year? Well, we have the opportunity of a lifetime for you! This year, we’re thrilled to try something... [Read more]

Karissa Bell says, “Last week, we spotted an early test of Instagram’s new profiles for business users. Now, it looks like Instagram is also starting to test analytics features for businesses. New screenshots show the photo sharing app is working on a set of fairly advanced analytics features that allow users to learn more about who is... [Read more]