Latest News
Arbitrage CPA Machines: New way to CPA profits #ad
To be a success in CPA marketing you need two things: 1. A source for responsive traffic 2. A compelling offer Liming Wu has been studying traffic sources. He reports that Facebook, with its billions of members, is the kind of traffic source we have all dreamed of, but it comes with some warnings and pitfalls. It’s easy to get Facebook wrong,... [Read more]
‘Mobile Email Marketing Optimization: Tips for beginner and advanced marketers from four experts’ – MarketingSherpa Blog
Daniel Burstein says, “In the article from today’s MarketingSherpa Chart of the Week newsletter, we share data produced exclusively for MarketingSherpa by Adestra and Econsultancy, which identified the mobile email marketing optimization techniques that most commonly produce excellent email marketing ROI. You can take a closer look at the data... [Read more]
‘How to effectively prioritize and amplify SEO content’ – Marketing Land
Winston Burton says, “Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need. But what are the right steps to prioritize and amplify content? Read on. SEO content prioritization... [Read more]
‘Just Don’t Call It Native Advertising’ – Forrester
Ryan Skinner says, “In the context of writing a report on the native advertising technology landscape, I was looking at many publishers’ native advertising products when it occurred to me: Nobody uses the same damn name for native ads, no one calls it ‘advertising’, and almost no one calls it ‘native’. Here’s... [Read more]
‘The 5 Best Retention Marketing Tactics for Your Online Store’ – HubSpot
Brendan Witcher says, “Omnichannel fulfillment services have indubitably piqued the interest of today’s retail leaders; nearly one-third of the retail organizations we surveyed already support “buy online, pick up in store” (BOPIS) functionality or have plans to implement the technology by the end of next month. However, proponents of omnichannel... [Read more]
‘Four great examples of marketing to millennials’ – Econsultancy
Nikki Gilliland says, “Millennials, Generation Y, or young adults. Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all. The question is – if millennials are the market to target, how exactly should brands be talking to them? (Top tip: definitely not by shoe-horning... [Read more]
‘How to Write a High-Converting ‘Start Here’ Page’ – Copyblogger
Beth Hayden says, “I have fallen in love with a travel website. It’s called CheeseWeb, and it’s a blog dedicated to “slow travel.” Slow travel is staying in one place for longer periods of time while you’re on the road and having full experiences in each place you stay. When I stumbled upon it, the incredible photos and gorgeous design... [Read more]
‘Keyword Research in 2016: Going Beyond Guesswork’ – MOZ
Dr. Peter J. Meyers says, “When we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how often our spreadsheet crashes. Then, we throw it all away when our tax attorney... [Read more]
‘The SEO industry is worth $65 billion; will it ever stop growing?’ – Marketing Land
Jayson DeMers says, “Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing fad, or that it’s dead. Not only has SEO survived this long, it’s thriving: According to a recent study by Borrell Associates, companies are going to spend $65 billion on SEO in 2016. This... [Read more]
‘A collection of useful tips for online copywriting that works’ – Econsultancy
Jeff Rajeck says, “There are an overwhelming amount of tips and tricks to help you become a better online copywriter. To help you organise these tips into a useful ‘writers toolbox’, we have covered two high-level best practices in previous posts: 1. Use short words, short sentences, and signpost your writing. (link) 2. Outline for... [Read more]
‘Kill These 12 Content Marketing Software Bugs (It’s Not What You Think)’ – MarketingProfs
Ernest Nicastro says, “Nobody likes buggy software. At its worst, it’s been known to cause death and substantial loss of capital. Even in its most benign form, buggy software costs time and productivity. So in today’s article I offer tips for combating bugs that can infiltrate your content marketing software. You should know, though,... [Read more]
‘How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy’ – HubSpot
Marissa Breton says, “Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn’t looking good. Since then, Snapchat has evolved into something so much more. And while it’s certainly not the... [Read more]
