Latest News

Steven Casey says, “So this makes it official: the rite of passage for every new analyst. My first research report, How Self-Service Research Changes B2B Marketing, has just been published. I covered the premise of this report in my first blog post — but I’ll summarize it here again: multiple Forrester surveys have shown that B2B buyers strongly... [Read more]

Callie Hinman says, “Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the... [Read more]

Jeff Rajeck says, “Most companies are exploring personalisation as a marketing strategy, but many are finding it difficult fitting it into the marketing mix. Here is one interesting way to do it. Econsultancy recently held roundtable discussions in Jakarta, Indonesia about The Rise of Customer Experience & Customer Journey, sponsored by... [Read more]

MOZ team says, “On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page... [Read more]

Daniel Burstein says, ““We try to have fun with everything we do, and our audience seems to respond to it pretty well,” Gregg Barclay, Senior Videographer, SparkFun Electronics, told me in an interview at last year’s MarketingSherpa Media Center at IRCE. What it takes to produce online video marketing YouTube, Vimeo and other online video... [Read more]

Pamela Wilson says, “Content marketing can feel like a never-ending ordeal. At the same time, we know content marketing is good for business. Which is why we find the courage to approach that unnerving blank page week after week, always wondering what we can possibly write to convince our reader to become a customer. Sometimes it feels like writing... [Read more]

Meg Hogan says, “As a marketer, you know the industry is a mixed bag of talent. Some marketers are creatives, others are Type A planners operating on the assumption that everything should follow a predetermined sequence. Although all types of personalities have a role in marketing content creation and management, great marketing comes from a balance... [Read more]

Sam Oh says, “Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand. It is predicted that 88 percent of B2B marketers will be using content marketing while 76 percent of marketers plan to produce more content this year. With over 2 million blog posts published... [Read more]

Alex LePage says, “Despite last year’s declaration from some industry pundits that the death of digital advertising is here, we think digital advertising will survive and can even thrive. For the industry to survive, though, we need to take a realistic look at how digital advertising hasn’t exactly kept pace with changing consumer habits and... [Read more]

Patricio Robles says, “For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel. But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in... [Read more]

Tyler Hakes says, “How many companies have blogs that have long been abandoned? How many companies treat writing content like a chore; a box that just needs checked every week, rather than a valuable business tool? How many companies gave up because content marketing simply didn’t seem to work at all? According to a study by Content Marketing... [Read more]

Entrepreneur team says, “Today’s competitive landscape continues to put more demand on small businesses than ever before. As trends inevitably come and go, how do small businesses identify the relevant trends at the right time to not only complement the brand, but also resonate with target audiences? Think about the challenges your brand faces... [Read more]