Latest News
‘Does Your Website Include a Call-to-Action? 4 Ways to Make It More Effective’ – Business.com
Dan Steiner says, “Businesses put a lot of work into their websites, carefully choosing color and text to ensure maximum impact. Unfortunately, the days of “brochure sites” are long gone. Today’s customers want something more when they visit a website, whether it’s instant access to the information they need or help with returning a product... [Read more]
‘How Ad Blockers Benefit Both Consumers and Advertisers’ – Entrepreneur
Jonha Richman says, “Ads are the content producer’s and business owner’s best friend, but the Internet surfer’s and online consumer’s worst nightmare — well, at least for some people. You’ve seen ads on your favorite sites, as well as on your search engine results. People have mixed views about online ad placements; some users... [Read more]
‘Facebook brings its brand-friendly video ads to its ad network’ – Marketing Land
Tim Peterson says, “If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week after Facebook brought its retargeting ads to Instagram, it’s bringing its brand-tailored video ads to its ad network of third-party sites and apps, Audience Network. And it’s bringing that... [Read more]
’20 Creative Email Subject Lines That Restart Stalled Conversations’ – HubSpot
Leslie Ye says, “Business emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out? Answer: your subject line. Short (40% of all emails are opened on mobile first, where only four to... [Read more]
‘Quantitative marketing: You have enough data to improve performance. I promise.’ – Econsultancy
Evan Dunn says, “”We don’t have enough data.” This is a common refrain from brands as they begin to ‘go digital’ and launch more campaigns, but hesitate to deploy comprehensive analytics. Or it’s the line used to ward off assertions that advanced analytics could be the key to successful omnichannel marketing. The... [Read more]
‘Instagram’s new analytics give detailed insights’ – Marketing Land
Tamar Weinberg says, “Looks like a missing piece of the Instagram pie is finally coming to the platform. Instagram is testing detailed analytics, according to Later (formerly Latergramme). The analytics, otherwise named Insights (similar to Facebook’s own analytics), are going to provide some pretty detailed information, really arming marketers... [Read more]
‘Buyer Personas You Want to Use: The 9 Essential Parts’ – CMI
Marcia Riefer Johnston says, “Ever been part of a team that skipped over creating personas to get to the “real work”? Or maybe you had personas, but everyone ignored them. Personas are easy to dismiss. The problem with ignoring personas – as Ardath Albee pointed out at the Intelligent Content Conference in her talk, How to Develop Audience... [Read more]
‘Lights, Camera, Action: 5 Ways to Maximize Your Video Marketing Potential’ – Business.com
Ruchard Smith says, “The modern era of entrepreneurship is pretty discrete when it comes to strategies and executions. Days are gone when trial and error methods used to work like charm. Organizations are thin on time as every second there is a new competitor, breathing down their neck. Over the years, businesses have been expressive and this... [Read more]
‘5 Simple Video Editor Apps That Will Make Your Content Shine’ – Entrepreneur
Murray Newlands says, “Simply put, video is the alpha and omega when it comes to content marketing. Video content is on top, becoming more and more popular as consumers lean away from overt marketing and towards native advertising and influencer marketing. According to the Content Marketing Institute, video content will account for 55 percent... [Read more]
Fortune 500 companies and celebrities drive traffic for you #ad
The new social media site Periscope is full of opportunity for marketers, but most marketers haven’t caught on to it yet. This new site adds 10 years of content every day, and virtually all is free for you to use for your own marketing. Not only that, people watch 40 years of the historic content every day. This is a big deal, if only you could... [Read more]
‘Out of Email Ideas? Try Repurposing Your Best Content’ – AWeber
Monica Montesa says, “When it comes to creating emails, there are two types of people in this world: those who struggle with developing consistent, valuable content for subscribers, and those who don’t. And it seems like the majority of us fall into the first group, according to Content Marketing Institute and MarketingProfs. In fact, 60 percent... [Read more]
‘The true value of technical SEOs’ – Marketing Land
Patrick Stox says, “Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months ago. Clayburn said things like “Technical SEO is really just SEO 101” and “Technical SEO will never set you apart.” As a technical SEO and co-creator of a technical SEO Slack group,... [Read more]
