Tamar Weinberg says, “Affiliates are about to love Pinterest once again. Fifteen months ago, Pinterest banned affiliate links from the image social network, citing issues about poor user experience. Too many variables, such as broken images, spam images and bad redirects were destroying the excitement on the site, so an executive decision was made to remove and cease support for affiliate redirects, links and trackers.

Fortunately, this isn’t lasting forever. Pinterest today reports that affiliate links are back in play. The new decision is based on improved spam tracking technology that can help ensure that the affiliate experience does not detract from a solid engagement experience. Plus, Pinterest wants to encourage said engagement, ensuring that active users get rewarded. After all, removing this capability was a demotivator for active participants of the network.

Mike Mayzel on Pinterest’s communication team sheds more insight into the decision, saying, “Last year we removed affiliate links from Pinterest because spammers were abusing them. Now that our spam detection system is much stronger and as a result we have better link quality, we believe it is the right time to reconsider our policy and allow affiliate links.”

It’s expected that this change will bring more participation, especially if their Pins can make money”.

Pinterest to become an affiliate’s best friend again

Marketing Land

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