Latest News

Cindy Battye has released new software that provides a new way to make videos earn money for you. Whether you are an old hand at online marketing or are brand new, you probably know that video is the most powerful way to get viewers and readers of your site to stay involved. Battye’s WordPress software, Video Overplay, makes the power of video... [Read more]

James Green says, “It’s no secret why marketers rely on and continue to invest in email. In 2015, there were more than 4.35 billion email accounts and nearly 2.6 billion email users worldwide. And according to eMarketer’s Retail Email Marketing: Benchmarks and Trends in the US, internet users of all ages continue to open promotional emails,... [Read more]

Lindsay Kolowich says, “Backlinks (i.e., inbound links) are different from outbound links (links from your website to another website) and internal links (links from one website to another page on that same website). You can learn more about the differences between all three link types here. The right backlinks can do two great things for your... [Read more]

Demian Farnworth says, “There are two main ways for content marketers to absorb vital copywriting mechanics: learning and practicing. I’m not going to help you with the practicing part today. You simply need to write … and keep on writing. But I will assist with the education part by recommending 10 classic copywriting books that will help... [Read more]

Will Critchlow says, “What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year). If you work in that kind of environment, there’s a good chance... [Read more]

Marcus Taylor says, “Forms sit at one of the most critical points in your marketing funnel – the point at which a visitor can become a lead. Because of this, forms have a disproportionate amount of influence on your marketing results. When you double the conversion rate of your form, you double the effectiveness of every single traffic source,... [Read more]

Antony Maina says, “Back in November 2015, Google dove into the world of Pinterest-esque photo bookmarking, allowing users to save photos and organize them in folders directly from their mobile browsers. Building upon this service, Google recently announced that it was bringing the Pinterest-like service for saving photos, articles, and other... [Read more]

Ken Bowen says, “During our May Web clinic, Does Fear-Based Marketing Work? How one company saw a $45 million increase in revenue by changing their messaging tone, we capped off the webinar as we usually do – by live optimizing a page submitted by you, the fine MarketingExperiments reader. This month, we offered feedback on a page sent in by... [Read more]

Dan Steiner says, “As business owners and marketers, we’re all trying to capture more leads. But it’s not always just about quantity. We also want to capture quality leads that allow us to improve conversion rates and drive sales. If you fall into the latter category, then you need a strategy for collecting leads at the right place and the... [Read more]

Roberto Baldwin says, “According to Bloomberg, Twitter is prepping an update to its service that will keep photos and links from counting against the 140-character limit of a post. Currently the URL that points to images and sites counts against the space available in tweets. The new feature is expected to launch within two weeks according to... [Read more]

Daniel Faggella says, “It’s no secret that email segmentation can increase the engagement rates of your messages. Nearly 40 percent of marketers who segment their lists saw better open rates, and 24 percent had increased deliverability and ROI on email marketing, according to eMarketer. Your prospects and customers are not all the same. Some... [Read more]

Ellen Bartolino says, “We’re willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by... [Read more]