Latest News

If you want to be an author, e-books are a good way to begin. The costs to publish an e-book are minimal. And the time to publication can be less than a week after you finish writing your book. One thing that will make an important difference in your sales is the cover you use. The cover is your advertisement. It tells your audience what your book... [Read more]

Pete Pachal says, “Google CEO Sundar Pichai had good reason to be excited Wednesday. Pichai, who is probably most often described as “subdued,” was unusually energized as he emceed his team through a host of product announcements — several genuinely impressive. He kicked things off with Google Home, the company’s answer to... [Read more]

Ben Davis says, “Yesterday saw the latest development in Google’s search advertising product. Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches. I asked for some initial thoughts from agency search practitioners. Here are a few things to look out for. Expect a drop in organic traffic from image results Of... [Read more]

Brian Clark says, “A business powered by digital products is ideal. It’s still hard work (naturally), but you don’t have the particular headaches of dealing with clients or shipping physical goods. If you’re considering building a digital business (or adding to your existing one), the premium WordPress market is definitely something you... [Read more]

James Agate says, “For the most part, articles on content promotion focus on launching new content. Today I want to focus on getting the most out of (and in some cases, breathing new life into) existing content. We frequently see clients that have a variety of content assets already. Where possible, I always advocate using what’s on hand... [Read more]

Kristen Vanstrom says, “Take it from me, a fellow Millennial. We’re not always easy to understand, let alone market to. What we like changes on a daily basis. We can go from being avid Snapchatters to obsessive Periscopers in a matter of minutes. With that said, as a marketing or business professional, it’s important for you to stay... [Read more]

Karen Mishra says, “I had lunch at my local art museum today — their scallops and black rice are my favorite. As the waiter left our check, he invited us to look at his photography in the museum store. He half apologized, saying that the store manager told him to tell all of his customers that his work is featured in the store. He did not... [Read more]

Josh Todd says, “A couple of weeks back, I sounded the alarm on what my colleagues and I are calling the “Mobile Engagement Crisis.” It’s an industrywide call to arms for marketers to reassess the way they think and act on their mobile strategies in the face of declining retention rates and fickle mobile users. I believe the need for action... [Read more]

Andrew Chrysostom says, “With Instagram redesigning its logo and Budweiser temporarily changing its name to America, now is a good time to look at the challenges that companies face when rebranding. It can be a challenging decision to make as to whether a rebrand is right for your company. Timing, cost and brand recognition are all factors that... [Read more]

Stuart McKeown says, “During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company’s website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. We knew that if we could increase our traffic... [Read more]

Clayton Dean says, “The funnel, a classic and longstanding marketing concept, serves as a linear metaphor, allowing a company to understand how a prospective customer moves from initial brand awareness to an eventual purchase. Like a funnel, the first stage is broad. The consumer has a wide range of brands to choose from. As the consumer moves... [Read more]

Entrepreneur team says, “Alphabet’s Google Inc. unveiled its answer to Amazon’s Alexa virtual assistant along with new messaging and virtual reality products at its annual I/O developer conference on Wednesday, doubling down on artificial intelligence and machine learning as the keys to its future. Google Chief Executive Sundar Pichai... [Read more]