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Ann Smarty says, “Early this year, mobile technology company Blackberry released a survey that claimed 26 percent of the entire world population was using mobile social media. To put that into perspective, there are currently 7.125 billion people on planet Earth as of a census done in 2013. Let’s round that down to an even seven billion.... [Read more]

Jayson Demers says, “When you decide to pursue a social media campaign, it’s natural to get a bit excited. You’ve been thinking about the potential returns of social media marketing for a long time, and you want to start earning the rewards as soon as possible. For this reason, many new entrepreneurs and marketers jump in without thinking—and... [Read more]

Daniel Burstein says, “Marketing and advertising are distinct majors in college. Most agencies are advertising agencies, and most departments inside companies that promote the sale of product are marketing departments. Why the distinction? Are these two words synonyms, or is there a real difference? A high-level, ephemeral topic like this isn’t... [Read more]

If you invested in Walt Bayliss‘s RunClick software, you will want to be aware of this update he is making. RunClick turns Google Hangouts into webinars, with registration, reminders and other important tools for marketing webinars. This software makes professional webinars available to any marketer; no deep pockets are needed. The technique... [Read more]

DMD team says, “Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this webcast to learn how to: – uncover... [Read more]

Joe Youngblood says, “What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai.... [Read more]

David Freund says, “I absolutely despise email. Perhaps I’m being a bit dramatic here, but the truth is that for most of us, this obligatory form of communication is a necessary evil for survival in business. But there’s too much of it — more 205 billion (that’s with a capital B) emails are sent per day — and it’s... [Read more]

Patricio Robles says, “According to researchers at Stanford, highly targeted ads may not be all they’re cracked up to be. Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers “prefer to remain in a state of partial willful ignorance so as to preserve communication credibility.” Eilene... [Read more]

Julie Ask says, “Google took a few big steps forward at Google I/O 2016 to fill in its portfolio to win, serve and retain customers in their mobile moments. Three new product announcements should propel Google forward. They include: 1. Google Home. Google Home looks like an incredibly promising (and necessary) entry into the home virtual assistant... [Read more]

Sonia Simone says, “If you want to build a software business, there are a lot of advantages to the world of WordPress plugins. To begin with, you have a built-in audience of committed users. That audience is massive — around a quarter of the planet’s websites use WordPress. And that number is growing every day. But we all know that “Build... [Read more]

Miriam Ellis says, “Right now, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go? Volumes of excellent free advice have been written for small businesses about creating quality, optimized local landing pages, but today, I’d like to talk about a topic that... [Read more]

Eddie Shleyner says, “In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s... [Read more]