Latest News
‘The 7-Step Formula for Writing Copy That Sells’ – HubSpot
Eddie Shleyner says, “In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s... [Read more]
‘7 Social Media Marketing Secrets No Marketer Wants to Admit’ – Entrepreneur
Jayson Demers says, “Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad. Obviously, the former group has an incentive to tell you how great social media... [Read more]
‘Adobe unveils Spark tool suite for small/medium businesses’ – Marketing Land
Barry Levine says, “Small and medium-sized businesses have more free ways to present their stories to customers, with Adobe’s recent announcement of its Spark suite of tools. They are intended for the creation of visually based marketing material for the Web and social networks, provided as four applications. Three of them are rebranded, existing... [Read more]
‘Five implications of Android Instant Apps for marketers’ – Econsultancy
Ben Davis says, “Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL. Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly Bean OS or later. Many have hailed this announcement from Google’s... [Read more]
‘Be Seen: How to Get More Eyeballs On Your Video’ – Business.com
Matt Byrom says, “Video has fast become a highly popular tool for many businesses to increase brand awareness, inform consumers about their product or service, and bring in more sales. Which is great news. So long as people can find your video of course. Now although search engines do like video content, they aren’t very good at the whole... [Read more]
‘European Marketers More Likely to Model and Measure Customer-Obsessed Leadership’ – Forrester
James McQuivey says, “It’s the age of the customer and only the leaders who know how to lead their organizations to increased customer obsession will be able to keep up with hyperadoptive consumers. Those consumers already expect to get what they want, when, where, and how they want it. The only question will be who will give it to them?... [Read more]
‘Healthcare marketers making progress on measurement & metrics’ – Econsultancy
Patricio Robles says, “Measurement is top of mind for marketers and the organizations they serve, but it’s rarely a cut-and-dry matter. That’s particularly true for healthcare marketers. According to the Society for Healthcare Strategy and Marketing Development (SHSMD), there are a number of reasons for this. One is that historically,... [Read more]
‘TAG launches “Certified Against Fraud” program’ – Marketing Land
Ginny Marvin says, “The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program. Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out fraud in digital advertising: Amobee, AppNexus,... [Read more]
‘How to Make Remote Work Actually Work’ – HubSpot
Corey Wainwright says, “One of my favorite things about working remotely — which I do a few times a month — is the freedom to get comfortable. When I work from home, I’m usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. (Sound familiar... [Read more]
‘LinkedIn’s First Competitor? beBee Buzzes into Social Networking’ – Entrepreneur
Matt Sweetwood says, “LinkedIn is the most widely used business networking site on the planet with more than 433 million worldwide users, including 128 million in the United States. The platform was launched on May 5, 2003 in the living room of co-founder, Reid Hoffman. By the end of its first month it had 4,500 users. Today, LinkedIn reaches... [Read more]
‘Your 5-Step Guide to Creating Quality Content — Every Time’ – Entrepreneur
Entrepreneur team says, “The idea of quality content has been around since 2011 when Google’s Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high quality. But what, exactly, does... [Read more]
‘Maximizing Multiple Marketing Platforms for Success’ – MarketingSherpa Blog
Regina Love says, “After 35 years in the industry, Chinese Laundry, a privately held women’s footwear company, continues to expand its influence season after season. During Internet Retailer Conference Exhibition (IRCE) 2015, MarketingSherpa’s Courtney Eckerle spoke at the MarketingSherpa Media Center with Scott Cohn, Vice President of Ecommerce,... [Read more]
