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Entrepreneur team says, “The idea of quality content has been around since 2011 when Google’s Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high quality. But what, exactly, does... [Read more]

Regina Love says, “After 35 years in the industry, Chinese Laundry, a privately held women’s footwear company, continues to expand its influence season after season. During Internet Retailer Conference Exhibition (IRCE) 2015, MarketingSherpa’s Courtney Eckerle spoke at the MarketingSherpa Media Center with Scott Cohn, Vice President of Ecommerce,... [Read more]

Tamar Weinberg says, “The age of social media has brought about a new dynamic in customer communications: The concept of “real time” has made companies more accountable to their customers. The application of the concept goes beyond generic customer service, however. In fact, if anything, companies and brands should see the importance... [Read more]

Here’s a new strategy for Amazon affiliates. If you get an early warning about what is going to be a hot product on Amazon, you can be the first to advertise that product. And that should give you an advantage in the search engines and in sales. How can you find out about products that have just been launched or are about to be launched to be... [Read more]

Christi Olson says, “If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at how data feeds can reinvigorate your online marketing strategy and prepare your business for an undeniable shift in the search space. Structured data feeds are the silent drivers behind a new search experience centered... [Read more]

Nick Barber says, “If your idea of “doing video” means having a YouTube channel, then you need to up your game. While a freemium player like YouTube can be an important part of an overall video strategy, it shouldn’t be the only part. We detail that and more in Forrester’s Vendor Landscape: Online Video Platforms For Sales And Marketing.... [Read more]

Drew Price says, “You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes. I know this feeling all too well — I’ve made a few dingers myself over the years. And while none of the... [Read more]

John Rampton says, “With over 1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business. But how can you leverage this dominant social media channel to make the most of your impressive business efforts? Here’s a list of seven apps that your company... [Read more]

Tom Anthony says, “App search is growing and changing, and there’s more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today’s special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google... [Read more]

Christopher Jan Benitez says, “First impressions are critical when it comes to digital marketing. The online audience tends to be very picky, and will quickly turn away from your site for the littlest of things such as slow loading speed and too many ads. This is why you should build a website that can hook an audience right above the fold, the... [Read more]

Ben Davis says, “Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL. Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly Bean OS or later. Many have hailed this announcement from Google’s... [Read more]

Caroline Early says, “We always have great guests on Rainmaker FM, and this week is no exception … This week’s Rainmaker Rewind features an interview on The Writer Files with advice columnist and author Heather Havrilesky who chats about her writing process as well as the many hats she’s worn over the last 20 years. Plus, I’ve included... [Read more]