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Aja Frost says, “Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. I don’t know about you, but I never stroll over without a detailed plan of what I’ll say and how I’ll say it. After all, people form a first impression of you in a tenth... [Read more]

Alok Chowdhury says, “Marketers have known for decades that content marketing is one of the best ways to build interest and demand the products or services you offer. Sharing customer testimonials in print ads were an early and effective means of engagement and drawing interest. Today, even in the digital age, while the method of receiving information... [Read more]

Cesar Melgoza says, “Every marketer is looking to capture the interest and spending dollars of the consumers who promise the highest and longest term growth. What characteristics define such consumers? To begin, their incomes are steadily growing, their population sizes must be rising and the amount that they spend on an annual basis must be increasing.... [Read more]

Jami Oetting says, “What’s the #1 thing clients value in their agency partners? It’s not results, strategy, or even great creative. According to the Society of Digital Agencies, it’s expertise in emerging trends. Now think about the last time you delivered this type of information to your client. If it’s been a while,... [Read more]

Nikki Gilliland says, “When it comes to convincing customers to buy online, technology can be a tricky sell. During some research on how ecommerce companies encourage conversion at the checkout, I recently discovered that Bose – best known for making speakers with ‘better sound’ – also has better product pages than most. While... [Read more]

Mary C. Long says, “How do you market something un-sexy, unappealing, or even unspeakable? It’s a legitimate challenge for businesses revolving around things people don’t like thinking about in the day-to-day. But when the need arises, you want to be sure they remember you. Here’s how to be sure they do: Point Out Your Differences... [Read more]

Mehul Rajput says, “The mobile era has taken over the world and apps have become the most quintessential source of help. Though websites were considered the most happening place to be, they are now only second to the increasing popularity of apps. Each year, the business involving apps is gaining momentum as one of the most compelling economic... [Read more]

Andreas Reiffen says, “We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock;... [Read more]

Liz Willits says, “In a perfect world, all email services would display emails the same way. There would be no default setting to block images, or funky changes to the color of your text. Nor would you have to worry about your email content getting clipped (we’re looking at you, Hotmail and Gmail). And you wouldn’t have to worry about your... [Read more]

Mike Murray says, “Consuming great writing is like listening to a great singer. If the performer makes an emotional connection with me – even though she misses a few notes – I eagerly listen to the rest of the song and anticipate the next performance. A year ago, I shared helpful lessons on powerful and effective text with 48 examples, tools,... [Read more]

Razvan Gavrilas says, “Knowing how to make people read your emails is, partially, science. However unpredictable and unique we are, there are some common traits of our business personas that will most likely answer positively or negatively to different types of stimuli. What you’re about to read is nothing but the math behind our open rates.... [Read more]

IM NewsWatch has arranged for our readers to attend the upcoming Instagram Success Summit at no cost. This is a 4-day conference being held online June 7-10. During the conference, you will be instructed by a roster of Instagram experts, including experienced entrepreneurs, small business owners and consultants. Check out the lineup and get your free... [Read more]