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Luke Maguire and Anthony Morrison have been studying Facebook and its potential for creating a dramatic improvement in marketing success. It’s a fact: Not all social media traffic is created equal. At the top of the pyramid is Facebook. And its dominance is growing. For example, Facebook is going after YouTube’s worldwide video domination.... [Read more]

Nate Kristy says, “It’s nearly summertime, which means it should be time to kick back and enjoy the warmer weather, but many small business owners could be missing out on fun in the sun with their family and friends. Why? 56 percent say they feel they can’t ever step away from their businesses. Luckily, the ability to automate sales and marketing... [Read more]

Amra Beganovich and Elma Beganovich say, “Today, many superstar bloggers are making six-figure salaries and running their own companies. Armed with only a camera, a laptop and a few strategic props, they have managed to intrigue millions of followers and sign contracts with some of the largest brands in the world. Moreover, growing your audience... [Read more]

Meghan Keaney Anderson says, “Back in April, Mark Zuckerberg announced the launch of Facebook’s Messenger Platform — a new service that enables businesses of all sizes to build custom bots in Messenger. In the days following the announcement, the tech and marketing space lost its mind. Thousands of articles were penned about the news,... [Read more]

Patricio Robles says, “In recent years, Facebook has grown to be one of the most dominant players in online advertising, but when it comes to policing the ads it displays, is it asleep at the wheel? An investigation by Justin Seitz, creator of investigation tool Hunchly, raises questions about just how hard Facebook is working to weed out bad... [Read more]

Linda Formichelli says, “Does your business card proudly proclaim “Content Marketing Professional, Chief Cook, and Bottle Washer?” Now’s the time to change that to simply “Content Marketing Professional.” We often take pride in the fact that we’re in charge of every aspect of running our businesses, from doing accounting to changing... [Read more]

Laura Lippay says, “In the first two posts in this series we covered site and page structure overlaps, and formatting and linking overlaps. In this final post we’ll cover accessibility and SEO overlaps when coding for media elements. Images and non-text elements As you can imagine, images online can be problematic for visually impaired visitors... [Read more]

Jami Oetting says, “Your daily to-do list is packed with a number of priorities: meet with a client, review a proposal, interview candidates for a position, discuss quarterly sales targets, and call your accountant. Oh, and you need to write a blog post and figure out a new lead acquisition channel. And all too often, marketing your agency gets... [Read more]

Nina Zipkin says, “One of the first steps to launching a company with staying power is to create a solid web presence. To that end, cloud-based website builder Wix.com has rolled out a new tool to help businesses get online even faster. With WixADI (Artificial Design Intelligence), the company utilizes AI that was taught about the design and aesthetic... [Read more]

Nikki Gilliland says, “Social media can be a steep learning curve for digital marketers. With new platforms, changing roles and evolving customer demands, maintaining an effective social strategy across the board is never easy. If fact, it is often incredibly challenging. For more in-depth case studies and analysis, check out our Social Media... [Read more]

Verónica Jarski says, “Not every social platform suits every business. Use these tips to choose the right sites to engage potential customers and deepen existing relationships. Of all the social platforms, Facebook is best for building a community, according to the following Salesforce infographic. Among its adult users, 74% are college graduates,... [Read more]

SBT team says, “Your company doesn’t have to specialize in a seasonal product or service for you to take advantage of holiday promotions, or certain trends that only come around once a year. In order to bring you seasonal marketing tips for small business, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following question: Q.... [Read more]