Latest News

Laura Lippay says, “In the first two posts in this series we covered site and page structure overlaps, and formatting and linking overlaps. In this final post we’ll cover accessibility and SEO overlaps when coding for media elements. Images and non-text elements As you can imagine, images online can be problematic for visually impaired visitors... [Read more]

Jami Oetting says, “Your daily to-do list is packed with a number of priorities: meet with a client, review a proposal, interview candidates for a position, discuss quarterly sales targets, and call your accountant. Oh, and you need to write a blog post and figure out a new lead acquisition channel. And all too often, marketing your agency gets... [Read more]

Nina Zipkin says, “One of the first steps to launching a company with staying power is to create a solid web presence. To that end, cloud-based website builder Wix.com has rolled out a new tool to help businesses get online even faster. With WixADI (Artificial Design Intelligence), the company utilizes AI that was taught about the design and aesthetic... [Read more]

Nikki Gilliland says, “Social media can be a steep learning curve for digital marketers. With new platforms, changing roles and evolving customer demands, maintaining an effective social strategy across the board is never easy. If fact, it is often incredibly challenging. For more in-depth case studies and analysis, check out our Social Media... [Read more]

Verónica Jarski says, “Not every social platform suits every business. Use these tips to choose the right sites to engage potential customers and deepen existing relationships. Of all the social platforms, Facebook is best for building a community, according to the following Salesforce infographic. Among its adult users, 74% are college graduates,... [Read more]

SBT team says, “Your company doesn’t have to specialize in a seasonal product or service for you to take advantage of holiday promotions, or certain trends that only come around once a year. In order to bring you seasonal marketing tips for small business, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following question: Q.... [Read more]

Samuel Edwards says, “Search Engine Optimization (SEO) isn’t something that should be taken lightly. When properly executed, SEO can push your business in the right direction and provide opportunities that wouldn’t have existed otherwise. However, as the industry becomes even more competitive, with both large agencies and small boutique firms... [Read more]

Alex LePage says, “Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One of the fundamental differences between advertising in the pre- and post-digital worlds is that brands in the digital era have to initiate relationships with consumers. These relationships must... [Read more]

Caroline Ruhland says, “In order to have a successful ecommerce site, online retailers have to choose the right platform. For many retailers, open source platforms are the way to go, offering undeniable freedom, flexibility and scalability. However, they’re not the best choice for everyone, as they can be very technical, expensive and difficult... [Read more]

Ben Davis says, “Improving customer experience is often a balance of science and art – design thinking combined with technology-led insight. We use analytics to identify pain points in a customer journey and confirm or confound our instincts. What can often be missed is an empathetic view of design. Are we truly designing with the customer’s... [Read more]

Ophir Tanz says, “Advertising technology often gets a bad rap, as if its existence is a nothing more than a necessary evil that keeps the internet alive. But in a subtle way, it’s also the primary conduit for groundbreaking technology. At companies such as Google and Facebook, ad tech serves as the lucrative core of really nuanced, forward-thinking... [Read more]

Paul Chaney says, “Earlier this year, Google announced the launch of a new premium, enterprise-class data visualization and reporting platform — Data Studio 360 — as part of the larger announcement regarding its Google Analytics 360 Suite. More recently, at the Google Performance Summit, Google announced a free version, Data Studio, designed... [Read more]