Latest News
‘Euro 2016 marketing creative: Smart, prestigious & controversial’ – Econsultancy
Ben Davis says, “A couple of weeks before the tournament began, I took a rather sceptical look at some of the brand campaigns airing during Euro 2016. With the honourable exceptions of Adidas, Hyundai and Carlsberg, the marketing action was slightly disappointing. In this post, I look at some more of the current campaigns and see who has hit the... [Read more]
‘Adding Personality Increased My Email Response Rate 50%’ – HubSpot
John Sherer says, “Read the last few emails you’ve sent to people you’re trying to connect with. Did you say the same thing every time? Is 40% of of what you wrote jargon? Do you sound like a robot? I answered “yes” to most of those questions not too long ago. But then I tried something that I’d like to recommend... [Read more]
‘How 3 brands are using Facebook Live to connect, engage & inspire their fans’ – Marketing Land
Amy Gesenhues says, “From exploding watermelons to moms in Chewbacca masks, Facebook Live is quickly proving its power to win a sizable number of viewers, comments and shares in a short amount of time. Among the top brands and video producers using the platform, Dunkin’ Donuts, The Young Turks news network and the food-focused channel, Tastemade,... [Read more]
‘How to Use BigQuery for Large-Scale SEO (Or Whenever Excel Fails)’ – MOZ
Dominic Woodman says, “What do you do when Excel fails? Maybe you have more than a millions row of data. Perhaps you’ve tried to filter a large dataset with a VLOOKUP and Excel has decided to lay down and die. Excel is a fantastic tool, but that doesn’t mean it’s what we should use for everything. What should you use? The traditional... [Read more]
‘When Should You Use Employee Email Signatures as a Marketing Channel?’ – Convince & Convert Blog
Dan Hanrahan says, “Whether you’re a marketer at a startup, scaleup, or enterprise company, creating meaningful marketing messages and finding new channels to promote those messages is key—but it’s hard work! With more and more digital channels being introduced to the market, it’s often hard to ensure your company’s most important initiatives... [Read more]
‘How to Prove Your Content Is Driving Revenue’ – CMI
Erica Lindberg says, ““Will this drive revenue?” This is the classic question, asked by anyone responsible for determining the value of business programs and assessing budget. But when it comes to content, the right answers still elude many marketers. For marketers pursuing more budget and resources, it’s critically important to know how... [Read more]
‘The struggle is real: Marketing to Millennials’ – Marketing Land
Nicole Shariat-Farb says, “The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online every day. In this environment, how do you stand out and grow your customer base? And most importantly, how can you reach the important demographic of next-generation shoppers — Millennials... [Read more]
If you ain’t tracking, you ain’t selling much #ad
Knowing what works is key to having a successful business. Wikipedia quotes merchant John Wanamaker, as saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back in the 1890s, when Wanamaker reportedly said it, that could be a problem that was hard to solve, but today it can be solved,... [Read more]
‘Hedgehogs, Foxes, And Third-Party Data: What Sellers Need From Marketers’ – Forrester
Steven Wright says, “In Isaiah Berlin’s most popular essay, “The Hedgehog and the Fox,” the famous Latvian-British social and political theorist quoted a fragment of ancient Greek: “The fox knows many things, but the hedgehog knows one big thing.” Since its publication in 1953, this concept has become an intellectual parlor game... [Read more]
‘What to Do When the Wrong Page Ranks for Your Keyword(s)’ – MOZ
MOZ team says, “Picture this: You discover that your site is ranking for a keyword you’ve been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs. Rand shows you how... [Read more]
‘Up and to the Right: 12 Essential Growth Hacks for Content Marketing’ – Business.com
Martin Harrison says, “You know you need to be doing content marketing, but you are pressed for time, have a strict budget and lack resources. Sound familiar? In this article, we are going to show you some quick and cost-effective growth hacks you can employ to drive real results for your business. 1. Write Kick-Ass Titles Headlines can make a... [Read more]
‘How to Plan Your Campaigns Using Google’s Shopping Insights Tool’ – MarketingProfs
David Chapman says, “Google’s Shopping Insights tool has proven most useful for retailers. It helps them understand where customers are who are looking for their products and what devices (laptops, mobile phones) those customers are using. If a retailer has a store in that area, it can use those insights to plan marketing campaigns and promotions. More... [Read more]
