Latest News

Ben Davis says, “This week saw Econsultancy’s Future of Digital Marketing conference take place in London. One of the speakers was Nic Newman, former journalist, product manager and now an academic, researching changing media. Nic delivered a terrific assessment of the current state of video in media, leaning on insights from the Reuters... [Read more]

Demian Farnworth says, “Let’s imagine you’ve published more than 100 articles on your website and you have 500 subscribers. Many of those articles drive substantial traffic to your site, and you’ve published 12 guest blog posts on other websites. Those guest posts also drive traffic and help you gain subscribers. About once a month, you... [Read more]

Tony Messer says, “Content marketing. Is it a real business strategy or just the latest wheeze from the online marketing community? No doubt you’ve heard that “content is king,” but people often find it hard to understand where to start and how to identify the business benefits. If you’re unsure, just answer this question —... [Read more]

Mayur Gupta says, “There’s no denying that the consumer has been at the center of marketing’s ecosystem for decades — but only in “theory.” As marketers, we haven’t been able to transform the theory into reality and deliver the most immersive and seamless experiences for the consumer. In actual practice, we continue to put the channel,... [Read more]

Ayaz Nanji says, “Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush. The report was based on March 2016 US data from SEMrush’s database of more than 80 million keywords. The researchers looked at the... [Read more]

Zak Stambor says, “Instagram Business Tools let retailers choose how they want their customers to contact them, as well as analyze who their followers are and which posts resonate with them. Facebook Inc.-owned Instagram today launched Instagram Business Tools, which give retailers and other business more ways to interact with and understand their... [Read more]

Joshua Sophy says, “If you’ve been dawdling capitalizing on the ecommerce movement, you’re not alone as a small business owner. New data from SurePayroll’s monthly Small Business Scorecard shows that only 26 percent of small businesses have an ecommerce site or even use their website in any way to conduct sales. Considering the push for... [Read more]

Courtney Feairheller says, “A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain’s butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves. The... [Read more]

Patricio Robles says, “In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing. But as evidenced by Essena O’Neill, a popular 18-year-old influencer from Australia, influencer marketing has a dark side. That dark side was on display for all to see... [Read more]

Sarah Sikowitz says, “In collaboration with Susan Bidel, Richard Joyce and Jim Nail. Yesterday, the ANA released the findings from an eight month research study into the issue of transparency within the media agency industry. The findings are damning, but not surprising for those who have been following this issue. The phrase in the report that... [Read more]

Pete Caputa says, “Connecting with prospects is harder now than ever before. In today’s technology-driven world, fewer and fewer prospects answer their phone and even less respond to voicemails. Not even 1% of phone calls are returned! Although I’ve resisted telling my salespeople for years that the phone is less important than email when... [Read more]

Sonia Simone says, “Tara Gentile is known for helping people grow terrific businesses — without sacrificing ethics or heart. Tara works with “idea people” — people who have an idea that they want to turn into a product, program, or service, but who may not always see themselves as business owners or marketers. She helps her audience and... [Read more]