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Drew Himel says, “As technology advances, consumers are becoming experts at blocking out content that appears fake or gimmicky. Tech-savvy consumers want a relationship with a company that is built on trust, not sales tactics2, and consumers don’t want to wait for that trust. (highlight to tweet) These are big changes, to be sure, but today’s... [Read more]

Tim Peterson says, “Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you do, Facebook will now start telling brands how many people it thinks actually visited their locations based on these ads. Advertisers had previously tried to offer store location info by... [Read more]

Anna Talerico says, “I am in a unique position to espouse the virtues of sales and marketing alignment – I am the head of sales at my company and am married to our chief marketing officer. I know that sales and marketing alignment is critical to an organization’s success, and yet I also know the inherent challenges. I live with marketing (truly)... [Read more]

Ben Davis says, “The deadline for entry to The Masters of Marketing Awards is this Friday (June 17th). Here’s why you should enter. 1. Give your work the exposure it deserves Powered by Econsultancy, Marketing Week, Creative Review and Design Week, The Masters of Marketing Awards are a great platform for brand exposure throughout the year. We... [Read more]

Craig Simpson says, “Tracking your mail after it’s gone out is vital to the success of your direct mail business. In order to effectively track your mailings, you’ll need to know when your mail was delivered. It also helps to know what condition the mail arrived in, like whether your envelope package was torn open in the postal sorting machines,... [Read more]

Douglas Eldridge says, “Imagine if Don Draper time traveled from the 1960s to today. What would he think? Since he’s a marketer, he wouldn’t have time to think, he’d need to dig right in and figure out the new landscape. Any viewer of Mad Men knows that a major theme of the show was the evolution of advertising. Don Draper would be used... [Read more]

Rand Fishkin says, “It’s been 5 weeks since Keyword Explorer’s launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. And that’s just a sampling of the many, many kind pieces of feedback we’ve received the last few weeks (OK, there’s even... [Read more]

Matt McGee says, “If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction comes true, it’ll be “all video” within the next five years. Nicola Mendelsohn, the company’s VP for Europe, the Middle East and Africa, told Fortune’s Most Powerful Women International... [Read more]

Ray Beharry says, “Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that threshold at full steam to navigate our way through “Mobilegeddon” and beyond. Google’s 2015 changes to its mobile... [Read more]

Chris Bishop says, “Why are we still talking omni-bollocks, when we should be talking retail? Why all the jargon? Why all the omni-channel cliches and the multi-channel job titles? Why all the endless debates about whether digital is right for a brand or not, or digital versus in-store? We all know by now that digital thinking can’t be siloed.... [Read more]

Mike Murray says, “Success at blog marketing depends on a myriad of content, design, technical, and promotional factors. Though it would be prohibitively exhausting to excel at all of them simultaneously, the good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long... [Read more]

Selena Blue says, “Coupon. Free download. Discount code. Gift card. Complimentary ebook. These are just a few of the countless types of incentives marketers use to influence customers to say “yes” at the final macro-decision – whether that’s making a purchase, filling out a lead gen form or some other form of conversion. Incentive can... [Read more]