Latest News
‘How to Develop Tone of Voice to Connect with Your Email Audience’ – AWeber
Marina Hoffmeier says, ““People don’t always remember what you say or even what you do, but they always remember how you made them feel.” – Maya Angelou What you say is powerful, but how you say it leaves lasting impact. Imagine how the verbiage would be noticeably different in an email about financial investments compared to an email... [Read more]
’10 ways to get ready for the new AdWords’ – Marketing Land
Frederick Vallaeys says, “After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined AdWords and Analytics launch event. I had the good fortune of getting invited to a press event where I could ask questions of Sridhar Ramaswamy and Jerry Dischler, my former colleagues... [Read more]
What is hardest part of earning money online? #ad
The top three marketing tasks, in terms of difficulty, probably are: getting your content ranked, generating traffic and converting the traffic you get. Of these three, getting your content ranked is the most critical since without that, you can’t generate any organic traffic and have to rely on paid traffic. Jitendra Vaswani just released private... [Read more]
‘Marketing Video: When Inbound Marketing by Itself Isn’t Enough’ – MarketingProfs
Matthew Dibling says, “Producing good content, making it easy for prospects to find, and using content to build relationships over time is what inbound marketing is all about. And it makes sense, because chances are your leads have become immune to marketing messaging and they’re doing their own research and educating themselves on every... [Read more]
‘How “Things, Not Strings” Can Revolutionize Your Approach to Content Marketing’ – Business.com
Sam Davtyan says, “When search engines first became the way we looked for information on the Internet, they operated something like a very limited card catalog. To find an article on Dean Martin, you would need to search “Dean Martin,” not “heaviest drinking member of the Rat Pack,” and you’d still probably end up... [Read more]
‘Twitter gives retailers a new way to showcase products’ – Internet Retailer
Zak Stambor says, “Twitter’s Promoted Tweet Carousel ads also let a retailer highlight tweets from online influencers. Twitter Inc. is testing a swipeable ad unit that lets retailers and other advertisers showcase multiple products or messages in a single ad on the social network. Twitter calls the ad format Promoted Tweet Carousel. The ads... [Read more]
‘5 Types of Benefits Your Prospects Want to Experience’ – Small Business Trends
Jeff Charles says, “If you want to learn how to sell more persuasively, you need to understand what your prospects want. You can’t convince anyone to do anything if you don’t know what drives them. You have to figure out what their desires are. Selling is a skill that anyone can learn with enough practice and application of the right principles.... [Read more]
‘3 Simple Rules That’ll Make Your Emails 10X Better’ – HubSpot
Aja Frost says, “I’ve been a member of the five-sentence club for about a year now. Anyone can become a member, but staying in? Well, that’s much harder. To remain eligible, you can’t send an email longer than five sentences. As you can imagine, being in the club requires a lot of work. But it’s worth it: The first month I joined, my response... [Read more]
‘Snapchat: We can prove people watch mobile videos *with* sound’ – Marketing Land
Tim Peterson says, “Facebook has conditioned brands and media companies to believe mobile videos are best when they’re basically silent movies because they’re usually played on mute. “Not true!” according to Snapchat. Snapchat claims that two-thirds of the videos posted to its mobile app are viewed with the sound on, the company announced... [Read more]
‘Does app data suggest we are nearing peak social?’ – Econsultancy
Patricio Robles says, “Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking? According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes. The company compared Q1 usage for the Facebook, Snapchat,... [Read more]
‘Do Website Engagement Rates Impact Organic Rankings?’ – MOZ
Larry Kim says, “Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that’s even part of Google’s core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you should see your rankings and conversions improve. Although... [Read more]
’48 Instagram Stats That’ll Help You Improve Your Posting Strategy’ – HubSpot
Lindsay Kolowich says, “With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they’re targeting. But how... [Read more]
