Latest News
‘Customer-first Marketing: Do you put your customers’ interests first?’ – MarketingSherpa
Daniel Burstein says, “Fiduciary duty. These words have been in the news lately, as the government seeks to require that financial advisors have a fiduciary duty to their customers in certain cases. A fiduciary duty is a legal duty to act solely in another party’s interests. So what this new regulation essentially means is, financial advisors... [Read more]
‘Five insights your paid search team should be stealing from organic’ – Search Engine Land
Matt Lawson says, “Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last month when my employer, Google, announced a deeper integration between Search Console and Google Analytics (GA). With these wonderful new reports, you can see how visitors reached your site,... [Read more]
‘Google launches AdSense Labs for publishers to test new features’ – Marketing Land
Ginny Marvin says, “On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads and Inline ads. The Show fewer ads lab lowers the number of ads shown to users by at least 10 percent. Publishers can, in turn, expect to see a drop in revenue, but a drop Google estimates will... [Read more]
Create Your Own Pro-Level Avatar Characters In Minutes #ad
June Ashley created Avatar Genie Pro, software to build professional mascot characters and avatars. Avatar Genie Pro is a web based app that lets you build your own cartoon character from its rich library of costumes, poses, hairstyles, and more. Someone called is “The Sims for Internet Marketing or Business”. You can point-and-click to... [Read more]
‘How to Craft Outreach Emails That Convert’ – MarketingProfs
David Mercer says, “Entrepreneurs and small business owners know how difficult it is to grow a business online. A lot of big competitors out there use sophisticated strategies and tools to squeeze as much traffic and leads as possible from their content and marketing campaigns. Against that backdrop, you need to get as much return as humanly possible... [Read more]
‘Real Talk: What Will It Cost You to Get Safe SEO?’ – Business.com
Craig McConnel says, “SEO is a critical consideration for any entity that wants to manage a strong web presence. Anyone that takes SEO seriously understands there’s more to it than selecting a list of keywords and throwing them into content. SEO is research and everything from compelling content to back linking and smart videos. It’s... [Read more]
‘6 New Social Media Marketing Tools the Experts Use. You Should, Too.’ – Entrepreneur
Neil Patel says, “Social media is transforming the way brands market themselves online. Actually, it’s safe to say that social media has already changed things in a big way. New platforms have emerged that continue to transform the way we communicate. These changes affect both how brands promote their message, and how their fans respond. With... [Read more]
Precious Ngwu gives away Lite version of his new product #ad
If you need web pages but can’t stand the high costs of hiring programmers and technicians to build them for you, there’s a free tool, suitable for beginners, available for you to build your own, Origin Builder Lite. Using this free software bundle, Ngwu reports that you can build a web page in a few minutes or less. This is the Lite version... [Read more]
‘On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website’ – HubSpot
Lindsay Kolowich says, “SEO can sometimes feel like it stands for “Something Extremely Obscure.” As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords. But keeping pace with all... [Read more]
‘If video is the future of the internet, here’s what brands need to know’ – Econsultancy
Patricio Robles says, “Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the internet. The answer: perhaps. If it... [Read more]
‘How to Market Your SaaS Business’ – Entrepreneur
Thomas Smale says, “Recent acquisitions have sparked a lot of interest in SaaS (software as a service) businesses, which license software on a subscription basis and offer central hosting. The uptick in interest is due, in no small part, to Microsoft’s purchase of LinkedIn. While that scenario was rather unique, the new LinkedIn valuation will... [Read more]
‘Move Over, Millennials: 5 Things We Know About Marketing To Generation Z’ – Business.com
Margarita Hakobyan says, “After many, many years of discussion about how to market to Millennials, the generation behind them is coming into buying power of its own, and marketers are starting to pay attention. Often called the post-Internet generation, the oldest members of the newest coveted market were born in the mid-1990s. Many of them don’t... [Read more]
