Latest News

Amber Callan says, “Whether your ads are dominating paid search or need a little boost, ad extensions help in a variety of ways: 1) Better Click-Through-Rates AdWords Extensions provide additional ways for searchers to learn more about your business and to interact with your ad. Searchers can make a phone call or go directly to the service page... [Read more]

For a few more days, Precious Ngwu is offering a “lite” version of his upcoming product, Origin Builder. It comes with 5 professional high-performance themes with over 26 niche variations with populated contents ready for you to just edit and publish immediately. You can see how easy it is to create your own professional website, and it’s... [Read more]

Nikki Gilliland says, “Whether you’re hooked on ‘House of Cards’ or addicted to ‘Orange is the New Black’, I’m sure you can relate to that insatiable need to find out what happens next. As brands cotton on to this common phenomenon, many are using episodic content as a key part of their overall marketing strategy. Here... [Read more]

Jo Cameron says, “One of the biggest obstacles to driving forward your business online is being able to rank well for keywords that people are searching for. Getting your lovely URLs to show up in those precious top positions — and gaining a good portion of the visitors behind the searches — can feel like an impossible dream. Particularly... [Read more]

Ross Simmonds says, “Have you ever struggled coming up with ideas for your next blog post? You look at your canvas, blank page, or Word document and just stare. I’ve been there. You’ve been there. Unfortunately, coming up with ideas for content is an industry-wide challenge that can only be solved with persistence.1 (highlight to tweet) To... [Read more]

Dan Bieler says, “Bloomberg recently reported that Snapchat surpassed Twitter in daily active users. Kudos to Snapchat, which is only half as old as Twitter, but why do we keep comparing Snapchat to Twitter? Or to Instagram? The industry is desperate to neatly categorize Snapchat under social media, but I would argue that Snapchat is equal parts... [Read more]

Emma Brudner says, “In Jill Konrath’s opinion, the salesperson is the primary differentiator in B2B purchases today. As products and services become increasingly commoditized, buyers are aware they can get a similar offering from another company. But what they can’t get from just any vendor is the same sales experience, which is created... [Read more]

Stefan Tornquist says, “We’ve just published our latest best practice guide, entitled ‘The Role of the Agency in Data Management.’ The report looks at the challenges and opportunities for agencies that want to become trusted stewards of their clients’ data. I sat down with the author, Chris O’Hara, to find out more. Q. It seems like... [Read more]

Aaron Agius says, “You’ve created your first piece of content, and it’s pretty awesome. You’ve built yourself an outreach list with sites and sent the contacts a friendly email. Then you sit back. Wait. And … Nothing. Sound familiar? If it does, rest assured you’re not alone. We’ve all been there. That’s because this content marketing... [Read more]

Ayaz Nanji says, “Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO. The report was based on data from a survey conducted in 2015 among 1,000 mobile and desktop users age 18-65. One-fourth of respondents say unexpected shipping costs have stopped... [Read more]

Ginny Marvin says, “On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads and Inline ads. The Show fewer ads lab lowers the number of ads shown to users by at least 10 percent. Publishers can, in turn, expect to see a drop in revenue, but a drop Google estimates will... [Read more]

Steven Chang says, “Marketing in China is still in its early stages. Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally. However, the market in China is evolving incredibly rapidly, taking on its own dimensions and creating... [Read more]