Latest News

Ayaz Nanji says, “Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies? To find out, Mirren Business Development and RSW/US conducted a survey in March and April 2016 of of 227 executives (president, CEO, COO, etc.) who lead advertising agencies or... [Read more]

Emma Brudner says, “Which of the following two emails would you respond to? Here’s the first: —————- Hi [first-name], I was really hoping we could just get on the phone or maybe have a meeting about my product, BestThingEver and how it could do great stuff at [company-name] because goals are met every day thanks... [Read more]

Tamar Weinberg says, “Instagram has hit a significant milestone today, announcing it has hit 500 million users. But that’s not all — 60 percent (or 300 million) are logging onto the image sharing social network every single day. More interesting is the fact that Instagram boasts less than 100 million of those users in the United States; more... [Read more]

Eric Siu says, “Google’s local inventory ads offer retailers the potential to direct search-traffic back to their local bricks-and-mortar stores. When internet searchers query the popular search engine for specific products, local inventory ads appear alongside online shopping ads. Searchers then have the choice to shop online or be directed... [Read more]

Jeff Rajeck says, “If marketers ever got away with just spraying ads, blasting emails and hoping for the best, those days are truly over. Now, key performance indicators (KPIs) for marketers typically involve customer engagement metrics. That is, it’s not just enough for customers to see an ad or get an email, brands want customers to do... [Read more]

Ajay Prasad says, “Do you find that your business is struggling to generate new customers? When faced with such a daunting realization, it’s tough to even think twice about your online reputation. However, if online reputation management is not consistently on your to-do list, then your business is likely to run into problems. The Internet Is... [Read more]

Neil Patel says, “Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits. If you’re like me, you’ve learned by now that holding up a mirror to people’s dreams, values, and desires is the one thing that will have people flocking to you a la the Pied Piper. That being... [Read more]

Ayaz Nanji says, “Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata. The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives. Some 48.5% of respondents work for B2B companies, 15.2% for B2C companies,... [Read more]

In 2013, a ground-breaking training program was released called Arbitrage Underdog. It let enterprising marketers become “middlemen” helping people on Craig’s List that were looking for help with a computer, online or other tech problem (and a number of non-tech problems, too) solve their problems, and earn a nice fee in the process.... [Read more]

Gautham Bhadri says, “You’ve heard the warnings time and time again. Trying to spike your traffic numbers by investing in junk visitors from spammy websites isn’t valuable. Not only are you doing your business a disservice, but Google will lay a heavy fist down on your Search Engine Results Page (SERP) rankings. Still, getting people to your... [Read more]

Lesya Liu says, “Instagram is one of the hottest social platforms right now. You have to pay attention to Instagram, especially if your target market consists of millennials. While this network is pretty self-enclosed, it is still a powerful tool to gain business benefits. So, how do you increase engagement and ensure that it stays consistently... [Read more]

Tamar Weinberg says, “A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site, it was announced today. Innovid will be serving data analytics for ad performance on both mobile and desktop, inclusive of video views, viewability, engagement, time spent and... [Read more]