Daniel Burstein says, “Fiduciary duty. These words have been in the news lately, as the government seeks to require that financial advisors have a fiduciary duty to their customers in certain cases.

A fiduciary duty is a legal duty to act solely in another party’s interests. So what this new regulation essentially means is, financial advisors must put customer’s interests before their own. And the financial industry has been fighting this.

As marketers – this should be crazy to us! This is what we should do every day: Put our customer’s interests before our own. How can a business, much less an entire industry, be against the customer?

Remember: You are not your customers

Customer-first marketing begins with the realization that our desires and goals are not necessarily the same as our customers’.

Let me give you an example. Mary Abrahamson is an Email Marketing Specialist at Ferguson Enterprises”.

Customer-first Marketing: Do you put your customers’ interests first?

MarketingSherpa


You May Also Like These Topics...

Reminder- An Audience-First Approach to Customer Acquisition, December 7 [Webinar]

This is a reminder for an Adweek webinar to be held on December 7, 2022. Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead […]

Sharing is caring

Top mistakes when running a business and how to avoid them [Video]

Semrush Academy has launched a brand new show, Small Business, Big Results, hosted by Brian Dean. They have released the third video ‘Top mistakes when running a business and how to avoid them’ as part of this show. The Semrush team says, “In this episode, Brian talks with Elaine Pofeldt, independent journalist and 2-time author, […]

Sharing is caring

Reminder- Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy, December 6 [Webinar]

This is a reminder for an Adweek webinar to be hosted on December 2022.  Adweek is hosting a webinar ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ on Tuesday, December 6, 2022, at 1.00 pm EST. The Adweek team says, “Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising […]

Sharing is caring

Bring Your Customer Into Clearer Focus [Webinar Replay]

Adweek’s webinar ‘Bring Your Customer Into Clearer Focus: A New Approach to Data Sharing’ is available on demand now. The Adweek team says, “Join Ryan Engle, VP of identity products and credit-informed marketing at Neustar, a TransUnion company, and Adrian Bolosan, industry principal at Snowflake, as they discuss how you can enhance and maintain a […]

Sharing is caring
Sharing is caring