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Pratik Dholakiya says, “For as long as we can remember, newsrooms have used data to support their stories. Whether it’s elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that’ll add credibility to their claims. However, in recent years, data journalism has become the norm in almost... [Read more]

Patricio Robles says, “While there’s debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question. And there’s no sign that the consumer desire to keep ads at bay is waning. In fact, according to a new eMarketer report, ad blocking in the US will grow... [Read more]

Laura Collins says, “Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last month when my employer, Google, announced a deeper integration between Search Console and Google Analytics (GA). With these wonderful new reports, you can see how visitors reached your... [Read more]

Suresh Vittal says, “From #BlackLivesMatter to rainbow-colored lights on the White House to Jean Julien’s “Peace for Paris” sketch, 2015 showed us the power of marketing beyond consumerism. Top marketing efforts last year alerted us to protests, victories and tragedies. People everywhere were able to join in, making the movements... [Read more]

Ayaz Nanji says, “Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings? To find out, Evergage and Researchscape International surveyed 250 organizations of all sizes from around the world (85% in the United States). Nearly half (46%) of the firms included in the the report identify as both... [Read more]

Aja Frost says, “If you think about it, asking a random professional for advice or help should never work. After all, you want them to give up precious time in their day to share their hard-earned wisdom and experience with a stranger — and a salesperson, no less. So, why do people ever say yes to coffee dates or phone calls with reps? It’s... [Read more]

Patricio Robles says, “For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging. This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses. But savvy merchants will soon be able to change that... [Read more]

Sonia Simone says, “Laura Roeder is known for putting together agile companies that put the customer first — including her current hit, Edgar, a SaaS (software as a service) product that hit a million dollars in revenue in its first year in business. She excels at “keeping it simple” — maybe because she ran ultra-successful online education... [Read more]

Howard Givner says, “Few marketing vehicles offer the advantages live events do. They provide unmatched opportunities for customers and prospects to touch, demo and otherwise interact with a product. Events facilitate relationship- and community-building with like-minded individuals, and enable brands to create a “brain-washing chamber” where... [Read more]

Neil Patel says, “Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits. If you’re like me, you’ve learned by now that holding up a mirror to people’s dreams, values, and desires is the one thing that will have people flocking to you a la the Pied Piper. That being... [Read more]

Nate Kristy says, “Email marketing is a requisite for small businesses in today’s mobile economy. In fact, the Direct Marketing Association estimates that it provides up to a 4,300 percent return on investment. With those kinds of results, small businesses should make sure that every email is earning its keep, and the best way to do that is... [Read more]

Vinil Ramdev says, “When was the last time you purchased a product online, or even offline? Did reviews play a role in your decision? Nowadays, reviews are more important than ever before. It’s so much easier to get feedback with social media playing a key role in decision making. Consumers leave reviews on eCommerce sites like Amazon and Flipkart,... [Read more]