Latest News
‘Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find 125 missing children’ – MarketingExperiments
Daniel Burstein says, “We all have decisions we’re trying to drive. It may be getting budget approval from your manager. Or, selling a client on a campaign. It could be getting venture capital funding, or signing up the right business partner. Our effectiveness in securing these decisions can have a significant impact on our success. And one... [Read more]
‘What Marketers Can Learn From the 50 Fastest-Growing B2B Companies’ – MarketingProfs
Ayaz Nanji says, “The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark. The report was based on data from the Mattermark platform, which analyzes more than 1.5 million companies to identify the fastest-growing firms based on indicators such as employee... [Read more]
New kind of marketing arbitrage, income for beginners #ad
Arbitrage in marketing is when you offer services for a premium price, then you outsource the actual work to someone else at a fraction of that price, and profit from the difference. Arbitrage has been used for years in marketing businesses, and elsewhere in the business world. You can build a business that way, but there are risks that keep people... [Read more]
‘Pinterest debuts click-to-play, mobile-only video ads’ – Marketing Land
Tim Peterson says, “After rolling out a diet version of video ads last year, Pinterest is ready with the real thing, or at least something closer to it. On Wednesday Pinterest unveiled its latest spin on digital video ads. The company’s new mobile-only Promoted Video format is more than an animated GIF but still a departure from the conventional... [Read more]
‘How ‘people-based marketing’ is redefining effectiveness in programmatic ad buying’ – Econsultancy
Maeve Hosea says, “Nic Travis, vice-president and head of digital marketing at credit card company MBNA, will speak at Marketing Week and Econsultancy’s Get With the Programmatic conference on 20 and 21 September. We caught up with him to explore the latest trends in programmatic ad buying, and how he sees the discipline evolving. How is programmatic... [Read more]
‘3 Steps for Figuring Out Your Baseline SEO Campaign Goals’ – Business.com
Ajay Paghdal says, “As an experienced SEO professional, I understand the challenges of designing an SEO strategy that leads to results. If you’re looking for online visibility, you may know the right keywords for your business but remain unsure about what it takes to get search results. Or perhaps you’ve already invested in the process... [Read more]
‘5 Strategies to Build Trust and Sell Through Email’ – HubSpot
Laura MacPherson says, “It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of... [Read more]
‘Google Keyword Unplanner – Clickstream Data to the Rescue’ – MOZ
Russ Jones says, “Let’s start with the happy ending, which is actually a happy beginning, too. Moz Keyword Explorer has utilized clickstream-derived keyword data in a novel manner since day 1, allowing us to provide consistent keyword volumes despite Google Keyword Planner’s dramatic shifts in data availability and reporting. You probably... [Read more]
‘EO + 6: The B2B Marketing Playbook Has Launched!’ – Forrester Blogs
Peter O’Neill says, “At Forrester, “EO + 6” is code for the publication status of a playbook. It stands for Executive Overview plus six reports – at which point, we formally launch the playbook with its special links and landing page on Forrester.com. Playbooks are designed to help clients succeed with complex programs, such as organizational... [Read more]
‘5 Ways You Can Generate Your Own Leads if You Don’t Have Marketing Support’ – HubSpot
Dan Tyre says, “Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. Inbound marketing is a holistic, data-driven approach that leverages content on your website to attract buyers researching your products and services online and then convert them to leads so... [Read more]
‘3 Grim Realities about Online Authority that Will Make You Smile’ – Copyblogger
Pamela Wilson says, “You’ve heard the whispers, haven’t you? “The internet has too much content already. You can’t get anyone’s attention with content marketing anymore.” I beg to differ. Sure, the internet is a vast sea of content. And the water level rises every day. But so does the discernment level of the average content consumer... [Read more]
‘‘Omnichannel’ may never catch on, but it’s the next big thing for local’ – Marketing Land
Wesley Young says, “There are a lot of buzzwords that purport to describe the latest digital marketing strategies for brick-and-mortar stores: multi-channel, cross-channel, online-to-offline, and omnichannel. Though all have slightly different nuances, they all describe (to some degree) an evolution of the way the wide variety of marketing media... [Read more]
