Latest News
‘7 Powerful Content Strategies Borrowed from Advertising Masters’ – Copyblogger
Sonia Simone says, “The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, videos) can be strengthened by adapting techniques from the world of direct response copywriting.Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers... [Read more]
‘Google updates Penguin, says it now runs in real time within the core search algorithm’ – Search Engine Land
Jordan Kasteler says, “After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google nowsays Penguin is a real-time signal processed within its core search algorithm.Penguin goes real-timePenguin is a... [Read more]
‘Google (finally) launches cross-device retargeting’ – Marketing Land
Ginny Marvin says, “Soon advertisers will be able to reach users across devices with Google remarketing campaigns.This is a significant development, as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that... [Read more]
’15 Free Social Media Marketing Tools for Small Businesses’ – Business.com
Brian Sutter says, “Want to do more on social media for your small business?A lot of small businesses do.Our survey of 1,100 small businesses from earlier this year found that most small businesses have embraced social media, but that they still want more out of it.Here are a few of the key stats from that study:45 percent of small businesses... [Read more]
‘3 Tools to Uncover Your Competitor’s Keywords’ – Entrepreneur
Asim Mughal says, “If we talk about website optimization, keyword research is an essential part for both PPC marketing and search engine optimization success. The internet is choke full of articles by search marketing experts who tell you that it is necessary to optimize your site for the terms that people are actually searching for.But when... [Read more]
‘Predictive Marketing Analytics and The Link to Customer Engagement Action’ – Forrester Blogs
Allison Snow says, “Since 73% of companies understand the business value of data and aspire to be data-driven, but just 29% confirm that they are actually turning data into action – it’s not a leap to suspect that organizations are at risk of collecting data without deploying them in ways that support deeper customer engagement.This concept... [Read more]
’23 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond’ – HubSpot
Emma Brudner says, “Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. And it doesn’t matter how much research and time you put into the body text — your hard work goes to waste if the prospect deletes... [Read more]
‘What brands need to know about Snapchat Spectacles’ – Econsultancy
Patricio Robles says, “Snapchat is getting into the hardware game.On Friday, the company unveiled Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, or Snaps, of up to 10 seconds.These snaps can be uploaded to Memories, Snapchat’s recently-launched feature that allows users to store photos and... [Read more]
‘Google expected to kill Nexus phones and replace them with Pixel phones on Oct. 4’ – ‘Mashable’
Raymond Wong says, “Now that you’re done lusting over jet black iPhones, it’s time to turn your attention toward Google. You know, the guys who make Android and Chrome.And what a bonanza the company reportedly has in store for Oct. 4.Traditionally, Google uses its I/O developer conference in the spring to talk developer-y things... [Read more]
‘4 Tips for Creating Interactive Videos That Really Engage’ – Business.com
Abdullahi Muhammed says, “Right now we have access to more content than at any point in human history. And every day, more and more is created. For example, with video alone, just on YouTube, 300 hours of new content is uploaded every minute.This ever-increasing flood of content poses some unique challenges to your business. Every day, you have... [Read more]
‘The No. 1 Reason Your Online Business Isn’t Making Money’ – Entrepreneur
Kimanzi Constable says, “We live in an interesting time. Today, 3 billion people log onto the internet each day, and that number is growing by 8 percent every year. You can learn how to do pretty much anything through blogs, websites, podcasts and videos. This has created a tremendous opportunity to get exposure for your business and the services... [Read more]
‘How to Ruthlessly Cut Worthless Words from Your Sales Copy’ – Copyblogger
Beth Hayden says, “When you’re writing sales copy for your business, showing a little personality is a good thing.It’s also a good idea to use natural language whenever possible, so people know you’re a real person who is genuinely interested in helping your prospects and customers.I write conversationally when I write copy, and so do... [Read more]
