Latest News

Richard Smith says, “Video marketing is the new elixir to growth and best consumed in cohesion to the social media platforms. While video marketing can propel the brand to newer heights, social platforms enhance the affordability and accessibility of the same. Be it Facebook, Twitter or other networking sites video-centric content has the ability... [Read more]

Joy Hawkins says, “Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of locations sometimes have a hard time coming up with unique content for each of their locations and often use a template format that gets the majority of them filtered. So, what can multi-location... [Read more]

Nandini Rathi says, “Traditional marketing has a single focus: getting more sales. But in today’s always-connected world, the consumer’s journey is less linear and more complicated. Your marketing must constantly adapt to customer behavior, which means it can’t revolve around sales and sales alone. In this age of hyper-personalization,... [Read more]

Ben Davis says, “There’s an old surrealist gag by a comedian called Harry Hill that goes ‘Text messaging?! What’s wrong with a good old-fashioned chain of beacons, hmm?’ I think I’m remembering that right. Anyway, it leads me to ask – are iBeacons a legitimate advancement in push communications, or are they... [Read more]

Lindsay Kolowich says, “Even your top performers can lose focus during the summer. Warmer months mean more distractions, and with key decision makers on vacation, a potential drop in leads. This is a toxic combination for sales reps and their managers. Sales leaders that fall back on run-of-the-mill motivation techniques struggle to drive their... [Read more]

Julie Joyce says, “I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is! I recently had the chance to test those pesky follow-up skills when my response rate on a recent campaign was zero percent. Since we do our targeting and research upfront, we usually get at least a few responses to any... [Read more]

Matt McGee says, “WordPress is prioritizing speed with version 4.6 of its uber-popular content management software, which is now available for download from WordPress.org or via existing dashboards. This version speeds up the management of both themes and plugins by allowing both to be added, updated or deleted from a single page — no need... [Read more]

Zak Stambor says, “The image-focused social network has been on a rapid sprint to catch up to Facebook and Google with its advertising offerings. Pinterest Inc. today launched Promoted Videos, which enable U.S. and U.K. retailers and other marketers to pay to ensure that a certain number of consumers will see a video it shares on the social network. The... [Read more]

Aaron Agius says, “While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business. By the first quarter of 2016, the B2B social platform boasted more than 430 million users. When you add LinkedIn to your marketing strategy, you can build... [Read more]

Jim Joseph says, “It’s the one question we all get when we meet new people: “So what do you do?” For some folks, it’s a clear and specific answer — medicine, law, sales, etc. “I’m in pharmaceutical sales,” is an easy one for some people. For marketers, though, there is no easy answer because it depends on a variety of factors... [Read more]

Lindsay Kolowich says, “Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer... [Read more]

Erna Alfred Liousas says, “Marketers have more choices then they really need when it comes to social marketing tools. Market fragmentation and consolidation, along with the internal organizational struggles we all face, make it a challenging time to be a marketer. But don’t worry — we’re here to help! After analyzing the marketplace and... [Read more]