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Braveen Kumar says, “Ten years ago, social media marketing was a lot different. Competing online simply meant establishing a compelling presence that would spread organically. Choosing your channels involved only a handful of popular options. Creating “media” mostly meant writing posts and designing images. But today, there are roughly... [Read more]

Paul Chaney says, “Google (NASDAQ:GOOGL) today announced the addition of three new features to AdWords Expressintended to help small businesses reach a larger audience and better understand the impact of their ad campaigns on bottom line results. The new features are: New Google Adwords Express Features Ad Scheduling Advertisers can now opt to... [Read more]

Kara Burney says, “In 2013, only 24.6% of Fortune 500 companies were active on Instagram. Fast-forward three years, and the adoption of Instagram among America’s biggest brands has doubled to 50%, with 250 brands represented on the social media platform. How are America’s biggest brands putting Instagram to use? I analyzed a year of Instagram... [Read more]

Sarah Bird says, “Hi Moz community, We wouldn’t be here without you, so I wanted to give you a brief update on some big changes happening at Moz. Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we’ll no longer offer Moz... [Read more]

Deep Patel says, “Everyone is influenced by something. And, according to Jonah Berger, that’s a good thing. Berger is a Wharton professor and bestselling author of “Invisible Influence: The Hidden Forces That Shape Behavior” and “Contagious: Why Things Catch On.” His research has given him a deep understanding of how... [Read more]

Andrew Waber says, “In a rather under-the-radar update earlier this year, Facebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text were typically rejected or quickly paused by Facebook. The new system theoretically gives more leeway to advertisers, but it also spells... [Read more]

Nick Barber says, “Google this week added yet another chat app to the mix with Duo, a smartphone-only video chat application that bridges the gap between iOS and Android devices. Rather than solve the problem of interoperation between different video chat applications, though, it made another application altogether. The killer video chat app... [Read more]

Ben Davis says, “Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’... [Read more]

Paul Chaney says, “If you run a small ecommerce business or are a brick and mortar retailer that also sells online, you need to know about ShipBob, a “next generation” fulfillment service that provides Amazon-scale same-day delivery for orders placed in Chicago, New York City and Los Angeles. But more than that, the company offers shipping... [Read more]

Joe Gustafson says, “With the Rio Olympics underway, more than 30 million Americans are glued to their TV screens, watching dreams, angst and sports sagas unfold. Besides eating away at our workday productivity (you know it’s true), the Olympics — and Olympians’ dedication, grueling practice, can-do spirit and grit — have additional... [Read more]

Lindsay Kolowich says, “Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one? There’s a lot to love about customer loyalty programs, from higher retention rates to the likelihood they’ll spread the word about your... [Read more]

David Wither says, “Online marketing is one of the most powerful promotional mediums available to modern businesses. While this platform allows for unparalleled control over how your message is perceived by consumers, your marketing strategy need be adjusted to suit the changing trends in media consumption. These 5 new technologies have radically... [Read more]