Latest News

Sean Jackson says, “Chris Voss, best-selling author of Never Split the Difference and former lead international kidnapping negotiator for the FBI joins us for a powerful interview.For many, the idea of negotiating can be intimidating. Just thinking about it brings to mind ideas of stressful conflict between personalities and goals.But the truth... [Read more]

Karla Cook says, “Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots... [Read more]

Lydia Jorden says, “The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers.Since the beginning of time (local search time), marketers have been working to find opportunities to understand how digital efforts drive in-store visits. The challenge we marketers face is that if... [Read more]

Jeff Rajeck says, “Analytics. The word alone evokes thoughts of spreadsheets, pie charts, late nights at the office, and many other unpleasant things. Analytics is also typically thought of as complicated and difficult.From another angle, though, analytics is really quite simple.  It is about using data in a sensible way to find solutions to... [Read more]

Kelley Keller says, “Periscope is the hot topic among businesses and marketers these days and for good reason. Since Twitter acquired Periscope in March of 2015 for $120 million (before it actually launched), it was obvious that live video streaming wasn’t just a fad. It was here to stay.Fast forward just 10 months and it’s even more obvious... [Read more]

Michele Linn says, “What is one of the biggest challenges facing content marketers today? If the blog traffic and conversions at CMI are any indication, measurement and ROI are two nuts that marketers are trying to crack. But this is no surprise. Justifying marketing spend has been a struggle since the beginning of time.But content marketers... [Read more]

Liz Willits says, “Tis’ the season for pumpkin spice coffee, college football, and overuse of the 🎃 emoji.But did you know that it’s also a time for some of the biggest business holidays of the year? Cyber Monday, Black Friday, even the majority of Christmas shopping. (That’s right, fall doesn’t end until December 20th!)So... [Read more]

If you want to earn passive profits from the online video surge, then you need to check out what’s coming tomorrow.Simon Garries has created his latest tool for online marketers, particularly those marketers that help other businesses have success online. He is releasing it tomorrow.Video Instafolio is the all new, next generation, done-for-you,... [Read more]

Frances Donegan-Ryan says, “With the summer over, many companies have begun thinking about capturing consumer attention in the run-up to the holidays.With e-commerce sales during the 2015 holiday season having grown 13.3% year over year, this year is set to be a bumper holiday season for retailers, and they are busy kicking off campaigns even... [Read more]

Ginny Marvin says, “Searchmetrics has released a new study today showing the impact of the ever-changing user interface of the Google search results. The study says that now, Google is less likely to show 10 organic blue links. Instead, Google shows only 8.5 blue links on average but supplements those links with featured snippets, app packs,... [Read more]

Tim Peterson says, “Every day more than 100 million people view Instagram Stories, according to an Instagram spokesperson, who clarified that the 100 million user mark reported by BuzzFeed on Thursdayspecifically referred to the number of people viewing Stories.A daily audience of more than 100 million people is huge for anything. When it comes... [Read more]

Nigel Frenwick says, “Earlier this week I was moderating a panel on digital transformation at a Software AG event in New York. In opening the event, Kevin Niblock, Software AG’s North America President and COO, described digital business as “a cultural phenomenon”.  Organizational culture plays an enormous role in the ability... [Read more]