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Usually, you wait until a visitor comes to your site, and cookie them while there so that when they later visit Facebook (or some other websites) they will again see an ad for your product. Retargeting works, but it could work better if you were able to differentiate between a visitor who was on your site for a few seconds and one that was there for... [Read more]

Amanda Zantal-Wiener says, “Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video. Brands use live streaming for a few different reasons, but according to a Brandlive survey,71% of... [Read more]

Eric Enge says, “There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to understand what these studies say. That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things.... [Read more]

Lindsay McEwan says, “Marketing technology is growing up fast. From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur. But we all know life begins at 30, so one thing we... [Read more]

Lena Brooks says, “In 2016, video is an important part of the content marketing mix, and it’s here to stay. Video has an uncanny ability to quickly warm up potential customers and connect them to you and your product. YouTube, the largest repository of videos, offers you the opportunity to create a dedicated audience of subscribers; and... [Read more]

Tim Peterson says, “Twitter wants to attract digital video stars to help build its video business. But it can’t offer them more eyeballs than YouTube or Facebook — who already have those creators’ attentions and their videos — so it’s offering a better cut of the revenue than its larger, more established rivals. On Tuesday Twitter extended... [Read more]

Julia McCoy says, “You’ve probably heard that content marketing is the wave of the future. But do you know why? While it’s true that content marketing is massively effective for nearly every company and industry on the globe, many marketers don’t understand why. Let’s shine a light on this puzzling (yet fascinating) state of affairs,... [Read more]

Daniel Burstein says, “If you’re an entrepreneur running a startup and begin to find some success, you will likely face a crossroads: Should I bootstrap, funding the business myself with personal savings and/or ongoing revenue? Should I procure funding and give away ownership interests to a venture capitalist or private equity firm? To help... [Read more]

Entrepreneur team says, “We’re in the midst of summer. Most of us can be found lounging at the beach, hitting up a music festival or sparking up the grill. So why would any retailer start thinking about the holiday season now? Although there are impulse shoppers, 57 percent are carefully planned. The consumer has done all the necessary research,... [Read more]

Adam Lapp says, “If you’re entrenched in Conversion Rate Optimization, A/B testing, or have read articles before from MarketingExperiments or MECLABS, you’re probably been inundated with the concepts of friction, anxiety, and value proposition. But how do you take those concepts and build an effective test plan so you can start increasing... [Read more]

Kumail Hemani says, “A site migration takes place when a website is re-vamped from some reason. This could be a new design or adopting a new CMS. It is sometimes more complicated than it looks depending on the size of the website. Site migrations come with a lot of risks which can potentially cause your business to lose revenue while the problem... [Read more]

Ayaz Nanji says, “What is the return on investment for B2B companies when they spend on Google AdWords search advertising? To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The researchers obtained a wide range of information from each firm, including monthly lead count, lead count attributable to AdWords, revenue,... [Read more]