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Barry Schwartz says, “This morning, Google began sending out notices through the Google Search Console to websites that have login and password fields on pages that are not over HTTPS. The notification says nonsecure Collection of Passwords will trigger warnings in Chrome 56 for domain.com. Chrome 56 in January will issue a security warning for... [Read more]

Pamela Parker says, “One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still viable? And, if so, what does it need to do to adapt to the regulatory guidelines issued by the Federal Trade Commission? Marketing Land columnist Rae Hoffman generously addressed those... [Read more]

John Boitnott says, “Virtual reality is no longer some futuristic concept from a 90s movie with bad CGI effects. Every household may not be equipped with the technology just yet, but consumers are getting a taste of it at technology events and retail stores. People bought VR “goggles” by the thousands during the holiday season this year. By... [Read more]

Chapman Lever says, “The GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore,... [Read more]

Beth Hayden says, “Promoting your content has clear short-term benefits — like attracting new readers, social shares, and comments. But did you know it’s also a critical part of your search engine optimization strategy? Even the best on-page SEO efforts don’t work as well if no one links to your site, so one of your biggest jobs is spreading... [Read more]

Pauline Jakober says, “Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a PPC professional or agency, they want you or perhaps Sally down the hall to take on the role of managing PPC. Never mind that you and Sally already have full-time jobs and haven’t the... [Read more]

Lindsay Kolowich says, “SEO is an evolving science. While some of the core principles will presumably stick around forever, some of the more nuanced parts of it are subject to continuous change. As a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, and so on — are now the... [Read more]

Tim Peterson says, “Oh, 2016. You were a year that may not be missed but cannot be forgotten. You were the year that a social network famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past few years talking up its measurement capabilities, had to issue several mea culpas for math... [Read more]

John Rampton says, “When customers make a purchase from your online storefront can they trust you to protect their credit card information? If not, why would they continue to support your business? That’s why ensuring that your customers’ payment data should always be a priority. When customers trust you, it will ultimately benefit your bottom... [Read more]

Monica Montesa says, “It’s our annual roundup of your favorite posts of the year – and it’s a good one. Top themes we saw included: gifs, email list building, and integrating email with your overall marketing strategy. Read on to re-discover these oldies but goodies: 10. How to Use Email Marketing to Build Meaningful Relationships There... [Read more]

Lisa Dougherty says, “How many of the 366+ blog posts published in 2016 by CMI did you read? While I read all of them (it’s my job), I’m guessing few others did. I get that – we’re bombarded with content every day. This list runs down the 10 most popular posts in 2016. We used BuzzSumo and Google Analytics to look at several factors (social... [Read more]

Eric Samson says, “Most internet users have had the experience of having an ad from a site they were previously browsing pop up on the next site they visit. It’s kind of impressive, right? This technique is called remarketing, and it’s valuable because it allows a business to continue the conversation with a potential consumer in the target... [Read more]