Jodi Harris says, “Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to make up for all that lost time? The CMI editorial team feels your pain, so we put together a little seasonal present to help you hit the ground running – without undoing the stress-busting benefits of taking some well-deserved time off.

We’ve collected some of our most popular strategy, planning, and measurement templates to help make your content marketing efforts easier to manage throughout the year. You can also access additional templates for creating, distributing and sharing content that we published earlier this week.

Strategy

While it’s always exciting to create content that gets a lot of views, “likes,” shares, or downloads, these actions don’t always have a direct impact on your business’ bottom line. If you want your content efforts to achieve the results your stakeholders expect, it’s essential that you develop and document a content marketing strategy”.

Examining Buyer Motivations in B2B Sales: The 4 Groups Your Customers Fall Into

Business.com

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