Will Blunt says, “If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed.

1. Send an email broadcast

Your email list is (hopefully) composed of people who signed up because they’re interested in your brand and want to receive your latest updates. According to Campaign Monitor, you’re six times more likely to get a click from an email campaign than a tweet. That’s a great audience to promote your content to because they’re already engaged and much more likely to share.

Once a new piece of content is published, send a message to your list. Include a short teaser of the content to encourage them to click through, and be sure to include a call to action asking them to share it”.

7 Promotion Tactics to Get Your Content Noticed

Content Marketing Institute

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