Latest News
‘The 6 Values (and 4 Benefits) of Agile Marketing’ – MOZ
MOZ team says, “You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment’s... [Read more]
‘What Amazon Can Teach You About Online to Offline Success’ – Small Business Trends
Annie Pilon says, “These days, it seems like just about every offline business is working on creating some kind of online presence. But the biggest name in ecommerce is now trying to do the exact opposite. Amazon (NASDAQ:AMZN), the ecommerce giant that originally gained notoriety from selling books online, is now breaking into the brick-and-mortar... [Read more]
‘Google’s mobile-first index is (still) months away’ – Search Engine Land
Matt McGee says, “Don’t freak out. That’s what Google’s Gary Illyes repeated this week — at least three times — to SEOs and webmasters who might be concerned about the upcoming switch to a mobile-first index. “The team behind the mobile-first index wants it to launch this year,” Illyes told our SMX West conference on Wednesday.... [Read more]
‘What Can Your Business Learn From Restaurant Marketing?’ – HubSpot
Amanda Zantal-Wiener says, “In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food. Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration... [Read more]
‘Everything You Need to Know About Instagram Takeovers’ – Entrepreneur
Alfred Lua says, “Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one... [Read more]
‘3 steps to overcoming site issues that impact performance’ – Search Engine Land
Jim Yu says, “Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience. In tandem with the growing sophistication of websites, customers’ quality... [Read more]
‘Make Omnichannel A Cornerstone Of Your Digital Transformation’ – Forrester
Dan Bieler says, “Poor customer experiences remain the Achilles’ heel of telcos’ digital transformation efforts. We live in the age of the customer, and today’s telco customer has expectations that far exceed the traditional standard of telco customer service. A random search on Trustpilot for customer satisfaction with telcos in various... [Read more]
‘Twitter explores paid subscription version of Tweetdeck as ad biz struggles’ – Marketing Land
Tim Peterson says, “With Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid subscription-based version of its Tweetdeck app, according to photos posted to Twitter (of course) of a survey the company is running to gauge people’s interest. The Verge first reported... [Read more]
‘5 Strategies for Creating a Sales Proposal that Closes for You’ – HubSpot
Marc Wayshak says, “Many salespeople dread putting together sales proposals. They spend hours crafting proposals that ultimately never lead to business. This is entirely avoidable: Following a proven five-step checklist for creating sales proposals lets you guarantee your proposals will create value for your prospects — while enabling... [Read more]
‘Sentiment analysis: How consumers feel depends on who you ask’ – EConsultancy
Patricio Robles says, “Starbucks is one of the brands that isn’t afraid to get political in an increasingly polarized world. Its most recent political statement: it announced plans to hire 10,000 refugees following US President Donald Trump’s enactment of a temporary travel ban targeting individuals from a number of predominantly... [Read more]
‘Analyzing Your Emails: 7 Key Metrics to Watch’ – AWeber
Monica Montesasays, “If you send an email out into the wild and don’t review the analytics, did it really happen? Of course it did! But it does make it difficult to know what kind of impact your email had. Did a lot of subscribers open it? Did they click any links? Did they make a purchase as a result? To answer these questions and discover... [Read more]
‘How Targeted Marketing Can Improve Your Brand’s Efficiency’ – Entrepreneur
Jim Joseph says, “When trying to connect customers to your brand, you simply can’t make everyone happy. It’s bad marketing to even try. By its very nature, marketing is all about targeting the right customer for your product, and then creating a brand that they can specifically buy and buy into. The notion of a “right customer” inherently... [Read more]
