Wade Harman says, “In this era of marketing, Facebook is King. People are spending more and more time on the Facebook platform than any other. As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users.

Not many people realize how effective psychological triggers can be for their business. Psychology has been used in marketing by large corporations like Coca-Cola, UPS, Pepsi and a lot more. If your Facebook marketing strategy is starting to feel a little stiff, here are some psychological principles which you can use to promote a positive social marketing campaign on this platform.

1. The K.I.S.S. principle

Everyone loves simple. Simple does not promote procrastination. Your audience gravitates towards simple strategies on Facebook because the idea of simple means they’re going to be able to do it. This always promotes a healthy attitude about whatever they’re doing, and it’s up to you to serve simple up on a silver platter for them.

You already understand how you need to break down your business in a simple way, allowing your target audience to be drawn to your brand”.

Boost Facebook Engagement With These 3 Psychology Principles


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