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Personalization helps marketers provide a customized shopping experience based on their interests, buying behavior, demographics and psychographics. In B2B eCommerce too, personalization is the way marketers can influence and persuade more buyers and get more ROI from their business. Business.com writer John Barnett has shared eight benefits of web... [Read more]

Apart from crafting great emails, it is also important to have a well-planned strategy for getting right results from your email marketing campaigns. Business.com columnist Ray Coppinger has shared three ways marketers can plan and execute a successful email marketing strategy. Coppinger says, “How do you ensure that your email is one of the four... [Read more]

Email marketing is very important for marketers. And it has remained one of the most trusted tools of marketing for a long time now. For successful email marketing it is crucial to know the art of creating effective emails. AWeber’s Shelby McGuigan has shared a list of eight most effective words we can use in our marketing emails. McGuigan says,... [Read more]

Content Marketing Institute is hosting a webinar on ‘How to Bring Your Content Workflow Into the 21st Century’ on Wednesday, August 9 at 2.00 pm EDT. In this webinar attendees will learn how to plan a great content workflow in the 21st century. Webinar speakers Heather Hurst, Director of Corporate Marketing, Workfront Marcus Varner,... [Read more]

Your marketing can be surely energized with the effective use of great videos. Right videos are like a treasure that can help us make our marketing efforts rewarding. HubSpot writer Clifford Chi has shared six psychology-backed hacks for making engaging videos. Chi says, “To maximize audience engagement, we implemented psychology-backed hacks... [Read more]

Well-designed and attractive landing pages help marketers in improving their conversion rates. A right landing page helps webmasters attract more prospects and convert into customers. HubSpot’s Karla Cook has shared sixteen examples of effective landing pages. Cook says, “How do you convince your visitors to take the plunge on your website? There... [Read more]

For those involved in the Software-as-a-Service (SaaS) businesses, SEO plays a pivotal role to reach out new customers and expand their business. Search Engine Land columnist Janet Driscoll Miller has shared six tips that can help the SaaS business owners smoothly handle the SEO tasks. Miller says, “Before I started Marketing Mojo, I spent many... [Read more]

Facebook is home to niche audiences for most any niche (from abs improvement to zebra watching) you can imagine. If you could target your ads for your niche products (say, six-pack abs) at those people who are hungry for that information, your sales to really take off, for the lowest cost. Video Ads Mastery System is a process for creating large, highly... [Read more]

With evolving mobile technologies and increasing adoption of the mobile devices, SEO too is going mobile. You need to create pages which fit into the mobile-first index. In the similar lines, your content also should be such that fits into the mobile-first index. To help marketers learn how to craft such content, Search Engine Land’s Patrick... [Read more]

In the era of content marketing, delivery becomes important and without the search engines, content delivery could become a challenge. It means that you should make sure that the search engines like you content. CMI’s Matt Press has shared a three-step explanation to find out how Google treats you content. Matt says, “You’ve written an... [Read more]

For getting good SEO rankings it is very necessary to optimize the website and especially the home page. Right optimization helps webmasters in improving their conversion rates. MarketingExperiments’ Linda Johnson has published a video that guide on homepage optimization and conversion rates. Johnson says, “Every homepage needs to guide its... [Read more]

The social media is evolving and today we wake up everyday expecting a change in the way networks are run and the features they have. For marketers it is important to know what is ahead for them when it comes to social media marketing. Entrepreneur writer Chirag Kulkarni has published an article pointing eleven ways social media is going to evolve in... [Read more]