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Every now and then, a new technology is launched. The ones who take lead in utilizing that technology for revenue generation gain the maximum out of it. Facebook Live is a platform that allows the social network users to go online – live. Entrepreneur’s VIP contributor Rachel Perlmutter has shared five ways for marketers to make money using... [Read more]

In marketing social media, content and customer service are the three elements observed and followed by almost every marketer. Entrepreneur contributor AJ Agrawal has published about eight customer-rich-platforms marketers should be using for strengthening their marketing efforts. Agrawal says, “When we think about the best social media platforms for... [Read more]

According to Statista, the global digital advertising expenditure is expected to reach $229.25 billion in 2017 and by 2020 it would grow to $335.5 billion. This shows positive signs for those who are into Internet advertising business. On the other hand, Econsultancy’s Patricio Robles has compiled updates on global brands cutting their digital... [Read more]

Econsultancy is hosting a webinar on ‘Digital transformation: getting started’ on Wednesday, September 6 at 2.00 pm PT. This webinar will highlight the basics of digital transformation and how marketers can make it a part of their business. The Econsultancy team says, “or the first Ask Me Anything session, we will be exploring what... [Read more]

Econsultancy’s Jeff Rajeck is publishing a series of articles focused marketing analytics. Previously he has posted about Descriptive Analytics and Diagnostic Analytics. He has published the third article on Predictive Analytics. Rajeck says, “With descriptive and diagnostic analytics, we are able to describe data and offer explanations... [Read more]

MOZ team has published a video on writing with Markdown for better content & HTML in which Ian Lurie explains content creation strategies. The MOZ team says, “Content creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we’re excited to welcome Ian Lurie from Portent, Inc. on this episode... [Read more]

After publishing an in-depth article on Descriptive Analytics, Econsultancy writer Jeff Rajeck has published a second article focused on Diagnostic Analytics. Rajeck says, “Previously, we discussed how descriptive analytics will tell you what just happened. To understand why, however, you need to do some more work. You need to perform diagnostic... [Read more]

SEO is an important element in a marketer’s journey. It is very much vital to know the right SEO strategies for improving your marketing ROI. SEO expert Pratik Dholakiya has shared sixteen common SEO mistakes that marketers make while executing their SEO strategies. Pratik Dholakiya says, “SEO is more than inbound marketing. There’s massive... [Read more]

Facebook has once again updated its news feed. Now the news feed features the stories first which link to faster loading webpages. says, “With this update, we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection... [Read more]

Marketing Land’s Tim Peterson has published a video ‘Amazon Spark is already overrun with #sponsored posts’. Peterson says, “Amazon Spark, the e-commerce giant’s Instagram/Pinterest mashup, is only a couple of weeks old, but it’s already overrun with ads. During a recent scroll through Spark’s feed, 20 posts out of 55... [Read more]

Google Analytics is one of the most powerful web analytics applications that help marketers strategies their marketing efforts. Various Google Analytics metrics help us make right decisions. Marketing Land contributor Stephen Murphy has shared the details of four deceptive Google Analytics metrics which should be considered with care. Murphy says,... [Read more]

B2B marketers face several challenges. For example, when it comes to lead generation barriers, 42% of B2B marketing professionals state that a lack of quality data is the biggest problem. To help B2B marketers enhance their efforts, HubSpot’s Taylor Burke has published five tips. On importance of nurturing leads, Burke says, “Reality show... [Read more]