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Video plays an important role in enhancing our marketing efforts. But by some video is used to generate some clicks and get a few visits to their website. To penalize such publishers, Facebook has announced a new policy which will limit the spread of stories in news feed that feature video play buttons embedded in their imagery. Facebook’s Baraa... [Read more]

Forrester is hosting a webinar on ‘The convergence of adtech and martech is inevitable’ on Wednesday, August 23 at 11.00 am EDT. Webinar Speaker Mary Pilecki, Vice President, Research Director, Forrester Melissa Parrish, Vice President, Research Director, Forrester Forrester team says, “During this webinar, Forrester thought... [Read more]

Google AdWords advertising program has long been proved a an affordable and best advertising solution for the brands and marketers. Since Google owns more than 71% of the search market share, AdWords is the best ad solution at the time. Making effective ads is though a challenge for the marketers. A well-designed and well-purposed ad can do magic. HubSpot’s... [Read more]

Customer testimonials help you influence more people since it is an authentic piece that speaks for you. Well-designed testimonial pages can speak even better for you and your brand. HubSpot columnist Lindsay Kolowich has shared nine examples of impactful testimonial pages. Kolowich says, “When potential customers are researching you online, they’re... [Read more]

Customer relationship is a key in growing your business. Effective communication with your customers helps you keep them updated about your products and offerings. Also by researching you need to know more about them to keep them happy and satisfied. Econsultancy’s Nicholas Villani has published a guide to customer research. Villani says, “Whether... [Read more]

MOZ Whiteboard Friday video is out today. In the video Rand Fishkin addresses the topic of crafting a perfect blog post and considering its length and publishing. The MOZ team says, “The perfect blog post length or publishing frequency doesn’t actually exist. “Perfect” isn’t universal — your content’s success depends... [Read more]

During the holidays, your ads will help you make better sales. Careful crafted ads can easily grab the attention of web surfers and help you grow your business. Marketing Land columnist Thomas Stern has shared four ways to create ads that make an outstanding effect during the holiday season. Stern says, “Getting ahead of the competitive holiday... [Read more]

Content Marketing Institute is hosting a webinar on ‘Your Content Marketing Success Metrics Are All Wrong’ on Wednesday, August 30 at 2.00 pm EDT. The focus of the webinar will be on problems of traditional marketing metrics and more. Webinar Speaker Elle Woulfe, Vice President of Marketing, LookBook Robert Rose, Chief Strategy Adviser,... [Read more]

Content marketing is empowered through campaigns that run with a focus and rich set of content. It requires an insight to design and deliver great marketing campaigns. Entrepreneur guest writer Sam Oh has shared six ways to prepare effective content marketing campaigns. Sam says, “If you are interested in rapidly boosting the growth of your content... [Read more]

JVZoo is a well-known affiliate platform. It serves as a “middleman” between product creators and people who have an audience who are potentially interested in the product. These “audience leaders” can sign up to promote the product. Whenever any in their audience buys the product, they earn a commission. These promoters are... [Read more]

Chatbots are used extensively in marketing for staying in touch with prospects and customers on the social media. Within a short time of its introduction, chatbots have become quite popular. Entrepreneur’s VIP contributor Murray Newlands has shared eleven advantages of using chatbots for marketing. Newlands says, “Chatbots are a valuable... [Read more]

Entrepreneur contributor Marc Fidelman has published a video featuring Noah Kagan who explains why email marketing is better than social media marketing. Fidelman says, “Noah Kagan was the 30th employee at Facebook, so he knows a little about social media. But, he might surprise you, because he doesn’t say Facebook is the best way to market... [Read more]