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Have you incorporated these trends into your marketing
The Internet marketing domain keeps evolving. One needs to keep pursuing the new tools and tactics to keep up with the marketing. Entrepreneur writer Karina Welch has shared five digital marketing trends that marketers need to follow today. Welch says, “What the rise and fall of these digital stars tell us is that new technologies are rapidly... [Read more]
Improve your sales with these strategies
It requires an effective communication strategy to improve your sales and keep the customers coming. Entrepreneur columnist Marc Wayshak has shared seven closing strategies that can help marketers improve their average sale size. Wayshak says, “The key to reaching the top level of sales is consistently closing bigger sales. How? By targeting... [Read more]
Econsultancy shares lessons on use of empathy in marketing
Empathy is an element that almost guarantees the success for your marketing efforts. Empathizing with your prospects and customers is the best thing you could do to achieve success in your business. Econsultancy writer Nikki Gilliland has shared some successful lessons from brands which use empathy in their marketing. Gilliland says, “Why are... [Read more]
‘Advanced Content Marketing and SEO’ Webinar, August 17
Kissmetrics is hosting a webinar on ‘Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less Time through Repurposing’ on Thursday, August 17 at 10.00 pm PT. This webinar will teach marketers how they can create high ranking articles and more. The Kissmetrics team says, “You’ve been at this content thing for... [Read more]
Techniques to get more affiliate traffic
Affiliate marketing is a great way to make money online. Attracting more traffic can enhance your chances of growing your affiliate marketing business. Entrepreneur contributor Thomas Smale has shared four ways to get more traffic to your affiliate sites. Smale says, “Keep in mind that even if your content is already generating traffic, the traffic... [Read more]
‘How to Build a Customer Experience-Led Business’ Webinar, August 16
Entrepreneur is hosting a webinar on ‘How to Build a Customer Experience-Led Business’ on Wednesday, August 16 at 1.00 pm EDT. The focus of the webinar is on delivering effective customer experience. The Entrepreneur team says, “We’ll outline simple things you can do to optimize these touchpoints and give your customers experiences... [Read more]
5 Reasons why you should add live chat to your site
It is important to stay in touch with your prospects and customers. And live chat is one such way that puts you in constant touch with them. Entrepreneur contributor Rachel Perlmutter has shared five reasons why adding live chat to your website can help you. Perlmutter says, “There are many other reasons why someone would prefer to message you... [Read more]
Join us at Membership Site Success Summit, Last Chance #ad
IM NewsWatch is in the planning stage for a membership version of our site. We were excited when we heard of this free training online showing exactly how to build and operate a successful membership site. Liam Austin has assembled over 20 membership site experts to show you how to do it successfully. This Membership Site Success Summit is underway... [Read more]
A short guide to customer personas and marketing
A customer persona enables brands to understand these homogenous groups, and to recognise key traits within them. This in turn brings out customized marketing campaigns that suit to those groups. Econsultancy writer Nikki Gilliland has published an informative article on customer persona and its importance in marketing. On Building empathy between... [Read more]
Econsultancy shares great social media marketing campaigns
Econsultancy’s Nikki Gilliland has published six successful social media marketing campaigns from past 12 months with an explanation on how they worked. Gilliland says, “This year’s Festival of Marketing is rapidly approaching. One of the most exciting stages on the day is bound to be social, with the likes of JustEat and Thomson Reuters... [Read more]
Google steps-up against annoying ads
According to Google’s 2016 survey 69% of people who installed adblockers stated that they were motivated by annoying and intrusive ads. In another survey it was discovered that people would not like to visit a site that has pop-ups. Keeping these statistics in mind, Google is going against the annoying ads that have spread over the Internet. In... [Read more]
Rand Fishkin shares secret of Google’s organic quality score
In the fresh video of MOZ’s Whiteboard Friday, Rand Fishkin talks about Google’s organic quality score and how SEOs can optimize for it. MOZ team says, “Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function... [Read more]
