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Targeted emails vs. email blasts – here’s what you should know
When it comes to email marketing, marketers either choose the mass mailing technique or the targeted marketing campaigns. As it is clear targeted campaigns have better chances to get more conversion as they reach the right groups of people. eMarketer columnist Rimma Kats has published an article on sending targeted emails vs. the email blasts. Kats... [Read more]
Shark Kevin Harrington Helps Online Marketers #ad
You probably have heard of Kevin Harrington. He is one of the original sharks of the Shark Tank TV program. We still see him occasionally on reruns. Before that, he made his fortune as the creator of the As seen on TV brand. Harrington’s experience has made him a master of the Perfect Pitch. He has sold products and services in all kinds of situations.... [Read more]
Influencer Marketing: how improve your marketing and calculate the ROI
Buffer contributor Brian Peters has published a podcast to help marketers understand how to get started with influencer marketing. This guide also helps marketers easily calculate their influencer marketing ROI. Peters has shared the following facts about the influencer marketing. “Influencer marketing is here to stay. Beauty, business, and... [Read more]
Four tips to get your content found online
Creating great content is one thing and putting it in front of your target market is another thing. You need to make all the efforts to create content that satisfies the search engine algorithms and lets your content reach the desired segment of people. Content Marketing Institute columnist Julia McCoy has shared four tips to help marketers create content... [Read more]
Here’s a 9-step guide to improve your content’s readability
When it comes to achieving success in content marketing you need to put great efforts at every step whether it is content creation or distribution. Presentation matters a lot and in content marketing you need to be careful so that your content is put in such a way that people like to read it. To help marketers improve their content’s readability,... [Read more]
Improve your conversion rates with these eleven tasks
Improving conversion rate is the highest priority in every marketer’s life. You need to stay consistent and creative for achieving this tough target. Content Marketing Institute columnist Mike Kamo has shared a list of eleven things that you should do every month to improve conversion rates. Kamo says, “How do you improve your conversion... [Read more]
This Econsultancy guide can help you easily create GIFs in Photoshop
Econsultancy contributor Lizzy Hillier has shared a comprehensive guide to help marketers create GIFs in Photoshop. Hillier says, “Whether it’s down to lack of man-power or lack of creativity, you don’t need to be a design expert to be able to create simple, eye-catching GIFs that can add a new dimension to your social channels, website or... [Read more]
These lead generation forms can help you convert more leads
HubSpot columnist Kristen Baker has shared twenty-two examples of the lead generation forms that can help marketers convert more leads. Baker says, “That’s why we’ve rounded up 22 of our favorite lead generation forms and included key takeaways from each to help you create a great user experience and increase your own conversions. While... [Read more]
HubSpot’s list of great mobile website design examples
With the greater reach and expansion, mobile combined with the Internet is a great way for the marketers to reach out new prospects and get new customers. In every form of the web – design matters. HubSpot’s Rachel Leist has shared a list of nineteen examples of mobile website designs. Leist says, “To help inspire any mobile website... [Read more]
New rules for Gmail app developers: things you should know
Google has announced new changes in its Gmail API platform. HubSpot’s Amanda Zantal-Wiener has outlined the major updates in the company’s policy. Amanda says, “The new rules will take effect on January 9, 2019, leaving developers just under two months to make necessary changes. What Marketers and Business Should Know To put these... [Read more]
‘The 7-Step Playbook for Business Growth’ Webinar October 29
The Entrepreneur magazine team is hosting a webinar on ‘The 7-Step Playbook for Business Growth’ on Monday, October 29 at 9 am PT. The Entrepreneur team says, “Join us for a free, 60-minute webinar called “The 7-Step Playbook for Business Growth,” organized by NetSuite and Entrepreneur. The webinar will feature insights... [Read more]
Reach out more Gen Z prospects with these tips
The Generation Z members fall under the one who were born after 1995. They have been the most avid users of the technology and that makes it easier for the brands to reach them out. Entrepreneur contributor Syed Balkhi has shared four strategies that marketers can use to reach out more Gen Z people. Balkhi says, “Just because Generation Z’s... [Read more]
