Latest News
Here’s why you shouldn’t ignore SEO
Search Engine Optimization is the backbone of any business today as it enhances your chances to land in the search engine results. If you are ignoring SEO, Search Engine Land columnist Stephan Spencer has shared five ways you are harming your business. Spencer says, “A well thought-out SEO strategy will bring more qualified traffic to your website.... [Read more]
DuckDuckGo now receives 30 million queries a day
DuckDuckGo, the privacy focused search engine has announced that now it receives 30 million queries per day. Here’s DuckDuckGo’s Twitter announcement. DuckDuckGo fun fact: it took us seven years to reach 10 million private searches in one day, then another two years to hit 20 million, and now less than a year later we’re at 30 million! The... [Read more]
Facebook’s new retention optimization feature is here
Marketing Land has reported that Facebook has launched new retention optimization feature for its app advertisers. Talking about this new feature, Amy Gesenhues says, “Facebook latest feature for app advertisers is designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers... [Read more]
Six advantages of publishing video content
Content marketing in its all forms has been helping brands and marketers achieve their goals but video is a format that is preferred by everyone. It is because of the the reach that video offers to the marketers. Entrepreneur contributor Ashish Gupta has shared six advantages of publishing the content in video format. Gupta says, “Here’s a lot... [Read more]
Rightly allocate your advertising budget with these tips
Advertising with the availability of multiple options has become easier and affordable for all kinds of businesses. With the growth of Internet-based services it has become very easy for the small businesses to get their products and services promoted. Entrepreneur contributor AJ Agrawal has shared seven tips to help small businesses rightly allocate... [Read more]
Tips to write effective promotional emails
Email has been an integral part of the marketing domain. For decades it has remained one of the most trusted tools for the brands and marketers. Vertical Response contributor Lindsey Bakken has shared five tops to write great promotional emails that give your desired results. Bakken says, “Before we dig into our interplanetary advice (no, really,... [Read more]
How to Use Video Marketing to Drive More Client Value [Webinar Replay]
HubSpot has put the ‘How to Use Video Marketing to Drive More Client Value’ webinar on demand. The webinar aims at helping the participants increase their client base and value. The HubSpot team says, ” In our on-demand webinar, we have video and inbound marketing experts show you how to expand your current inbound marketing retainers with... [Read more]
Seven tips to write an effective creative brief
In content creation quality and creativity are the utmost important things. These two elements bring in the required newness in your copies. Content Marketing Institute contributor Duncan Milne has shared seven steps to help marketers write a great creative brief. Milne says, “Developing creative briefs may seem like a drag, but a good creative... [Read more]
Buffer introduces email series on vertical video and stories
The Buffer team has introduced an email series to teach vertical video and stories lessons to the marketers. Talking about this new initiative, Ash Read says, “Today we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get started with the format. The Stories format, first popularized... [Read more]
Here’s HubSpot’s Ultimate Guide to Publishing
HubSpot has published an Ultimate Guide to Publishing. This short guide offers a five point explanation on publishing, how it can be done in a better way and its future. Allie Decker says, “Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. Books just seem to appear on the bookstore... [Read more]
Two ways to persuade your audience for an action
To make people buy your product or service, either you should have an already built credibility or you should have a compelling offer. An effective copy can do the second thing for you. Copyblogger columnist Sonia Simone has shared two ways to help marketers use their copywriting skills to persuade their target audience. Simone says, “Copywriting... [Read more]
Copyblogger tips for creating thoughtful marketing
A great copy is one that helps you create an impressive presentation of your product and make an irresistible offer. It is something that needs to be crafted keeping the target audience in mind. Copyblogger’s Sonia Simone has shared seventeen tips to help marketers create thoughtful marketing through an effective copy. Simone says, “Some... [Read more]
