Gregory Kennedy says, “Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to... [...]

Ehsan Jahandarpour says, “Not every customer who visits your website is willing to buy immediately. In fact, it takes time to build trust and prove your value. After you’ve done that, you might get a few customers to pay for your product. However, there are efficient growth-hacking strategies you can use to increase your conversion rate and get more leads every day. One of the best techniques is to set up a compelling lead magnet. In plain English, a lead magnet is a tempting offer that provides a very specific value to a very targeted customer segment. In other words, when you offer... [...]

Gregory Kennedy says, “Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. This post is about the vast majority, who visit your site a few times. They also visit other sites and comparison shop. They mull over the decision to buy something — researching, searching, reading, and thinking. This post is about these prospects. The people who just need a little nudge to get them over the finish line. We know from research that on average it takes six touches before a prospect converts. So the obvious question... [...]

Paul Cheney says, “Does UX really make that much of a difference? Besides being an important business question, there’s an entire industry of UX professionals who count on it making a difference. Sure, intuitively, we think it will. And there’s even survey data to support it. But what about at the company-level? Has anyone been able to measure the impact of UX on an actual company’s bottom line? Bryce Miller of MasterControl, an enterprise quality management software company, has measured it. It happened on a template for 45 of their product pages. The team at MasterControl working... [...]

If there’s anything any business needs, it’s a steady stream of new potential customers or clients. Current customers drop out through death, moving out of area, or changing needs, even if they like the business, so profits will go down unless there are new customers coming in. Businesses that know how much a new customer/client will spend, on average, know what they can afford to pay for a new lead. They more they hope to earn, they more they will pay. This creates an intriguing business opportunity for the marketer who knows how to find good leads. They can find the leads at a small... [...]

Ayaz Nanji says, “Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2. The report was based on data from a survey of 244 businesspeople (owners, executives, salespeople, marketers, etc.) who work for firms in the United States (49% B2B, 25% B2C, 26% hybrid). Some 45% of respondents say email is one of the most effective online tactics for lead generation; 45% also say content marketing is one of the most effective tactics. Other top channels include social media marketing (39%... [...]

Kevin McGrath says, “Lead magnets are an effective technique for gaining a prospect’s contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that? In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1)... [...]

Marc Wayshack says, “For most salespeople, lead generation is a mixture of good intentions and disorganized execution. In fact, the vast majority of salespeople make the same lead generation mistakes again and again. Overwhelmed by the idea of prospecting, many salespeople procrastinate lead generation altogether, putting it off as soon as they get busy. If this sounds anything like your approach to prospecting, it’s time to shape up. A solid lead generation strategy can help you close more sales, attract more clients, and maximize your profits. So what are you waiting for? Below are four... [...]

Just announced and on sale for a reduced price today only, ScopeLeads searches the internet, looking for small businesses in need of marketing services, such as a website, a Facebook page, SEO and more. This is more sophisticated than any lead finder you have ever used. It uses a proprietary algorithm to determine which leads actually need the services you are offering. Once it finds a business in need of help, it automates getting in touch with them and following up. All you do is load up your e-mails and press the send button; ScopeLeads puts the rest on autopilot. You get unlimited campaigns... [...]

Dan Tyre says, “Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. Inbound marketing is a holistic, data-driven approach that leverages content on your website to attract buyers researching your products and services online and then convert them to leads so that you can close more deals. It mirrors the way people buy in today’s digital environment and works in both B2B and B2C situations. But what if you don’t have a marketing department or your marketing team doesn’t practice inbound? What if you... [...]