If there’s anything any business needs, it’s a steady stream of new potential customers or clients. Current customers drop out through death, moving out of area, or changing needs, even if they like the business, so profits will go down unless there are new customers coming in. Businesses that know how much a new customer/client will spend, on average, know what they can afford to pay for a new lead. They more they hope to earn, they more they will pay. This creates an intriguing business opportunity for the marketer who knows how to find good leads. They can find the leads at a small... [...]