Social Media Today contributor has published an infographic featuring the ultimate social media marketing checklist. Andrew Hutchinson says, “Still struggling to get your social media marketing strategy on track, and working to promote your business – and ideally, generate leads? There’s a lot to consider, and to keep on top of, which can be difficult for anybody, but for small businesses owners, in particular, who are generally limited in terms of the amount of time they have to spare, it can be almost impossible, especially if you’re not focused on the right elements. So what are... [...]
Archive for the 'Social Media Marketing' Category
The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike. Adweek is hosting a webinar ‘Make Your Mobile Ad Experiences Hyper-Engaging: Combine Creative and Context for Maximum Impact’ on Wednesday, September 7, 2022, at 1.00 pm EDT. The Adweek team says, “Learn how high-quality interactive creative in the right context can lead to significant increases in attention, engagement and purchase intent from leaders at Mayors and Mobkoi. You’ll find out: Why the Mayors Diamond Collection... [...]
Social Media Examiner has published a new video ‘LinkedIn Updates: Visual Content Tools, Search & Discovery Updates, and More’ highlighting the most recent LinkedIn updates. The SME team says, “Explore LinkedIn changes with Social Media Examiner featuring Jerry Potter with Judi Fox.” Social Media Examiner [...]
Social media is an integral part of any marketing strategy today. To achieve desired results, we should add more context to our social media content. Search Engine Journal contributor Casie Gillette has shared three ways to incorporate more context in social media content. She says, “The great thing is marketers and brands alike can accomplish this through imagery, expanded updates, videos, formatting, and more. So now, let’s dive in. 1. Go Beyond the Headline It’s simple: Copy the post title and throw it into a social update. Easy enough, right? The problem with this is it can be so... [...]
Engagement is the key to achieving better marketing performance on social media platforms. Your Instagram success is evaluated based on the number of followers and likes you get. Blogging Wizard contributor Megha Seth has shared some useful tips to get more Instagram likes on your images & videos. She says, “Now that we’ve established the importance of Instagram likes, how exactly can you generate them for your Instagram account? Below, you’ll find actionable strategies that you can use to increase your likes on Instagram content. Publish your Instagram posts at the right time Why... [...]
Social media platforms play an important role in enabling businesses to grow their sales. With a right set of tactics, you can use Instagram to make more sales. Watch Neil Patel’s latest video ‘How to Drive More Sales from Instagram’ for some useful tips. He says, “How to drive more sales from Instagram. Did you know that Instagram has over a billion users according to Statista? Now just think about how many sales you are generating from Instagram. I bet you’re generating a tiny amount of sales from Instagram, if not realistically, zero sales. So how do you change... [...]
Various research studies have confirmed that publishing in a specific time period helps you achieve better results on social media. Search Engine Journal contributor Ingrid Adames has published an article highlighting the best times to post on Instagram. She says, “This guide will give you background info and specific post times to get higher engagement rates and connect with your target audience on Instagram. What Time Are Instagram Users Most Active? First – remember that many time zones comprise the world. So, knowing which segment of a global audience you’re trying to reach is imperative,... [...]
Fresh and relevant content can help you score high on social media platforms. Consistency is an important element in this process. Watch Vanessa Lau’s video ‘How to Create Consistent Content on Social Media (100 posts in 30 days!)’ to boost your content creation. She says, “Watch this video to know the step-by-step process on how I create 100 content pieces in 30 days! In this video I shared: How I come up with content ideas fast Tools and Templates I use to plan and organize my content for multiple social media platforms My current step-by-step content creation and distribution... [...]
Bringing a new product, service or campaign to market can be exciting yet daunting. Being armed with a thorough and up-to-date understanding of your target audiences, the market climate, consumer conversation and competitive landscape is critical. Adweek is hosting a webinar ‘Use Social Media Data to Supercharge Your Product Launch: Add a Layer of Intelligence’ on Wednesday, August 31, 2022, at 1.00 pm EDT. The Adweek team says, “Discover how successful brands like AstraZeneca, lululemon and KFC utilize consumer and market intelligence to prepare for and fully inform their launch... [...]
Social Media Examiner has published a new video ‘Twitter Updates: Audio, Ads, Tweet Edits, and More’ explaining recent Twitter updates. Watch this video o explore Twitter changes with Social Media Examiner featuring Jerry Potter with Madalyn Sklar. Social Media Examiner [...]