What’s The Best Times to Post on Instagram?
Various research studies have confirmed that publishing in a specific time period helps you achieve better results on social media.
Search Engine Journal contributor Ingrid Adames has published an article highlighting the best times to post on Instagram.
She says, “This guide will give you background info and specific post times to get higher engagement rates and connect with your target audience on Instagram.
What Time Are Instagram Users Most Active?
First – remember that many time zones comprise the world. So, knowing which segment of a global audience you’re trying to reach is imperative, as the times that follow are contingent on their specific time zone.
(I’ll get into that more when discussing Instagram Insights.)
Once you’ve determined that – think logically about what people do daily.
More often than not, when people wake up, they check social media, spending a couple of minutes or more scrolling through their newsfeeds or watching Instagram Reels.
So, around 7-8 a.m. can be a great time to post in the morning.
Another time when people are often on their phones is when they take their lunch break. Posting around 11-1 p.m., when people are likely to be breaking for lunch, can help ensure that your post will make it closer to the top of their feed.”
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